The Brutal Reality of Working With Family with Mike & Paul Rabil, Founders of Premier Lacrosse League
Working with family is messy, emotional, and sometimes feels like psychological warfare. In this episode, we sit down with Paul Rabil and Mike Rabil — brothers, co-founders, and the duo behind the Premier Lacrosse League — to unpack the reality of building a business with your sibling. We go deep into the psychology of family partnerships, the hidden conflicts behind the PLL, and what it really takes to build a sports empire with someone who knows every version of you.We share:✅ Why sports is the last great unifier and the only industry AI can’t disrupt✅ How the Rabil brothers built the PLL and turned lacrosse into a cultural force✅ The “strength, speed, endurance” framework for creators & founders✅ How siblings can disagree fiercely without blowing up the business✅ Why imposter syndrome becomes a competitive weapon✅ The rise of women’s sports & why the WLL is next🐯👯♀️ We’re the Tiger Sisters — your Wall Street & Silicon Valley big sisters.Decoding Money • Power • Love✨ New episodes every Monday | Shorts all week ✨💌 Sponsorships:
[email protected]⏰ Timestamps0:00 Sports as the last great unifier1:24 Meet Mike and Paul Rabil2:59 How the Rabils rebranded a 1,000-year-old sport4:01 Launching the family business: timing, pressure, and building fast7:11 Scaling the PLL8:40 Why duration matters more than escape velocity09:52 How Jean made Cherie a "better version" of herself12:08 How sports survives AI14:19 The emotional engine behind sports15:21 Competing for attention: lessons for creators17:18 Conditioning fans: the NBA playbook19:26 Imposter syndrome as a competitive edge22:12 The rise of women’s sports & launching the WLL23:51 Which brother can do more push ups?26:19 Who's more likely to bend the rules to win?27:58 Healthy conflict, sibling dynamics & respecting lanes29:29 The Tiger Sisters “missed email” fight32:52 Why family partnerships trigger childhood patterns36:24 What 40 years of rivalry does to a business partnership37:24 Where to follow the PLL & WLL👀 Newsletter https://cherieluo.substack.com/Why trust us?▫️ Cherie Brooke Luo – 100M+ views demystifying big tech, finance & MBAs▫️ Jean Luo – ex-Goldman, ex-Snapchat exec, 50+ AI patents, startup investor▫️ Together: 4 Ivy degrees • built billion-dollar products • two startups — decoded for youWhat you’ll get (and keep):▫️ 🚀 Ivy League cheat sheets – no $250K tuition required▫️ Personal finance playbooks – salary jumps, investing, money psychology▫️ Networking scripts – behind $100M+ deals, job offers & VC intros▫️ Real talk with unicorn founders, VCs, and billionaires▫️ Mindset resets – clarity minus the pricey life coach▫️ Lifestyle, wellness, and productivity hacks that actually work💛 LET'S CONNECT:~ CHERIE ~🤳🏻 Instagram – / cherie.brooke📱 TikTok – / cherie.brooke✍🏻 Substack – cherieluo.substack.com👩🏻💻 LinkedIn – / cherie-luo~ JEAN ~🤳🏻 Instagram – / jeanluo_👩🏻💻 LinkedIn – / jeanluo👉 Hit Subscribe & tap the 🔔 — and leave us a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts!🎵 Music: Sammy Signal – https://open.spotify.com/artist/2HsyknHuxhT8RoZfn5rqMS 🛍️ Sisters Matcha – www.sistersmatcha.com🌀 Everything else – https://amzn.to/3z0dx5b-------Testing SEO terms: family business, working with family, sibling founders, family dynamics, rabil brothers, paul rabil, mike rabil, premier lacrosse league, PLL, lacrosse, sports business, building a business, entrepreneurship, startup founders, cofounder conflict, sibling rivalry, leadership psychology, sports entrepreneurship, sports media, creator economy, tiger sisters podcast, women in business, AI in sports, building a sports league, behind the scenes business, starting a company with family, conflict at work, family conflict, founder stories
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