To help you level up, we get marketing’s biggest brains to open up!What’s the real secret to building a brand on LinkedIn, from someone running it?In this debut episode of Your CMO Mentor, we sit down with Andrew Monu, VP of Marketing at LinkedIn, to explore how modern B2B brands build trust, show up with personality, and win attention on the platform.Andrew goes deep into:- Why video isn’t just top-of-funnel anymore- The truth about creators and thought leadership- What great marketers (and mentors) actually do differently- Why “being yourself” is still radical and profitablePlus: We get into you can influence leadership, bring more humans into your brand, and use creators without selling your soul.Timestamps below ↓0:00 - Intro: Why this podcast 0:24 - Meet Andrew Monu (LinkedIn VP) 1:00 - What makes a great marketer? 2:35 - The power of video in B2B 4:10 - How to start using video 5:30 - Are creators too risky? 6:40 - Getting leadership to post 8:00 - Brand vs Lead Gen 9:30 - Winning leadership buy-in 10:45 - Final advice for marketers 💬 Got a question or scenario for a future episode? Leave it in the comments, we'd love to hear from you.👥 Special thanks to our sponsor, Censuswide, whose CMO Report you can download free here → https://censuswide.com/insights/uk-cmo-report-2025/?utm_source=tmmpartnership&utm_medium=tmmpartnership&utm_campaign=tmmpartnership#YourCMOMentor #TheMarketingMeetup #LinkedInMarketing #MarketingLeadership #B2BMarketing #BrandBuilding #MarketingMentorship #CMOPodcast
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Your CMO mentor: real-world marketing advice from the brightest brains in the game
Welcome to Your CMO Mentor, a podcast series from The Marketing MeetupTo help you level up, we get marketing’s biggest brains to open up! In this new series, we bring you honest, practical marketing mentorship from the people running the world’s biggest brands. From Meta to LinkedIn, Adobe to Formula E, these leaders share insights, tactics, and real answers to your marketing challenges.This podcast is designed for marketers at any level who want to grow, with real-world takeaways, not war stories.Whether you’re solo in your role, scaling a team, or navigating your first CMO gig we’ve got your back.First full episode drops tomorrow, don’t miss it!Got a scenario or question you’d love to ask a CMO? Leave it in the comments :)Guests include the CCO of Samsung, VP of marketing for LinkedIn, Head of Marketing of Freeletics, the CMO of Klayvio and the CMO of Meta.🔔 Subscribe to get every new episode.0:00 - Welcome to Your CMO Mentor 0:09 - Why a new podcast? 0:32 - What the community asked for 1:00 - Practical marketing mentorship 1:30 - What makes this show different 2:20 - Community-driven scenarios 3:00 - Meet the guest lineup4:20 - How to get involved 5:47 - Episode 1 drops tomorrow! #YourCMOMentor #TheMarketingMeetup #CMOPodcast #marketingleadership #BrandStrategy #MarketingMentorship #CMOTips #LinkedInMarketing
What if you could borrow the brain of a world-class marketer for half an hour?
That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you.
You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back in my day” stories, plenty of useful answers to the problems you’re facing right now.
Brought to you by The Marketing Meetup.
UK