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Beyond the Needle: The Aesthetics Business Podcast

Emily Ruse
Beyond the Needle: The Aesthetics Business Podcast
Latest episode

62 episodes

  • Beyond the Needle: The Aesthetics Business Podcast

    The Ultimate Blueprint to Becoming a Successful Aesthetics Injector with Dr. Harriet Turnbull

    03/09/2026 | 1h 25 mins.
    In this episode, Emily is joined by Dr. Harriet Turnbull, Global Chief Medical Officer and Head of Training at Derma Medical, to break down exactly what the journey into aesthetics should look like. From choosing the right training provider to building confidence, avoiding common mistakes and navigating the business side of becoming an injector.
    Dr. Harriet has spent over a decade across general practice and aesthetic medicine, and she’s trained thousands of practitioners nationwide. Her perspective is honest, practical and rooted in real‑world experience making this episode essential listening for anyone considering a career in aesthetics or newly qualified and unsure of their next steps.
    This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
    Connect with Dr. Harriet and visit Derma Medical:
    Instagram- @dr.harriet & @derma_medical
    Website- drharrietclinics.co.uk , dermamedical.co.uk & dermahub.com
    Connect with Emily:
    Instagram- @bloomandbeyondstudio
    Website- bloomandbeyondstudio.com
  • Beyond the Needle: The Aesthetics Business Podcast

    How to Become a More Confident Leader with Marcus Haycock

    27/08/2026 | 1h 11 mins.
    In this episode, Emily sits down with transformational leadership consultant Marcus Haycock, who brings over 25 years of experience in the aesthetics and pharmaceutical industries. This is the first instalment of a three‑part leadership series designed specifically for clinic owners, injectors, and managers who have found themselves in leadership roles accidentally.
    Marcus introduces the concept of the “accidental leader”, explains why imposter syndrome is so prevalent in aesthetics, and breaks down the four foundational pillars of effective leadership. Together, Emily and Marcus explore how internal dialogue, communication style, and self‑awareness directly impact team performance, clinic culture, and long‑term business growth.
    If you’re a clinic owner who feels overwhelmed, underprepared, or unsure how to lead a team confidently, this episode will give you clarity, direction, and practical steps to start improving your leadership immediately.
    This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
    Connect with Marcus:
    Website- https://transformationalleadershipconsulting.co.uk/
    Connect with Emily:
    Instagram- @bloomandbeyondstudio
    Website- bloomandbeyondstudio.com
  • Beyond the Needle: The Aesthetics Business Podcast

    How To Use AI in Your Aesthetics Business with Emma Michael

    20/08/2026 | 1h 23 mins.
    In this episode, Emily sits down with AI trainer and business strategist Emma Michael to demystify AI for clinic owners and practitioners.  
    If you’ve ever opened ChatGPT, typed a basic prompt and wondered why the output felt generic, robotic, or unusable this episode will change everything.
    Emma breaks down what AI actually is, why most people are using it incorrectly, and how to get results that genuinely save time, reduce mental load and support your business. She explains the difference between generative AI and human judgment, why prompts matter more than people realise, and how to avoid the “AI slop” that’s flooding social media.
    Together, Emily and Emma explore practical, ethical and strategic ways to use AI inside an aesthetics business from content creation to competitor research, SOPs, team training and even voice‑to‑text tools that help you capture ideas on the go.
    This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
    Connect with Emma:
    Instagram- @emmamichael.ai
    Connect with Emily:
    Website- bloomandbeyondstudio.com
    Instagram- @bloomandbeyondstudio
  • Beyond the Needle: The Aesthetics Business Podcast

    The Confidence Toolkit for Aesthetic Practitioners

    13/08/2026 | 32 mins.
    In this episode of Beyond the Needle, Emily dives into one of the most misunderstood topics in aesthetics and that is confidence.  
    Not the polished, effortless confidence you see online but the real psychology behind fear, visibility, comparison and the courage required to grow an aesthetics business.
    This episode builds directly on the limiting beliefs conversation from Episode 2. Emily breaks down why confidence is not the absence of fear, why waiting to “feel ready” keeps practitioners stuck and why the people who appear confident today were once exactly where you are  they simply acted before they felt ready.
    She also shares the exact mindset tools she uses herself, including the five‑year rule, the “tiny speck on a rock” perspective and the decision before the day technique that helps you act even when fear is screaming at you not to.
    This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
    Connect with Emily:
    Website- bloomandbeyondstudio.com
    Instagram- @bloomandbeyondstudio
  • Beyond the Needle: The Aesthetics Business Podcast

    The Business Side of Aesthetics Nobody Prepares You For with Yogeeta Bawa

    06/08/2026 | 1h 13 mins.
    In this episode, Emily sits down with Yogeeta Bawa  co‑founder of Time Clinic, multi award winning clinic owner  and founder of The Invisible Business Partner to talk about the side of aesthetics most practitioners never get trained for and that is running the business.
    From hiring to systems, finances, boundaries, overwhelm and operational structure, Yogeeta brings a rare perspective- a corporate management background combined with hands‑on experience building and scaling a two‑site clinic alongside her husband, Dr. Bawa.
    If you’re a clinic owner who feels constantly busy but not actually moving forward, this episode will feel like a lifeline. Yogeeta breaks down the patterns she sees in overwhelmed practitioners, the operational mistakes that keep clinics stuck and the exact frameworks she uses to help owners regain control, clarity and momentum.
    This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
    Connect with Yogeeta:
    Instagram- @yogeetabawa
    Website- tibp.co.uk
    Connect with Emily:
    Website- bloomandbeyondstudio.com
    Instagram- @bloomandbeyondstudio
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About Beyond the Needle: The Aesthetics Business Podcast
Growing an aesthetics clinic today isn’t easy, I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!
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