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Beyond the Needle: The Aesthetics Business Podcast

Podcast Beyond the Needle: The Aesthetics Business Podcast
Emily
Growing an aesthetics clinic today isn’t easy—I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Busine...

Available Episodes

5 of 13
  • Raising Standards in Aesthetics- Patient Safety, Ethical Practice, and Mentorship with Kate Ross
    In this episode, Emily sits down with Kate Ross, a highly respected aesthetic practitioner, mentor, and patient safety advocate. Kate is the founder and clinical director of The Clinic by La Ross, where she champions a patient-first approach to aesthetics. She is also the director of Urban Aesthetics Academy UK, where she mentors and trains medical professionals entering the industry. Through The Nurses Network, Kate is leading the way in creating a supportive and connected community for practitioners across the UK.During this conversation, Kate shares her incredible journey, from business and education to becoming a leader in aesthetics and patient safety. She discusses her unique approach to training and mentorship, the importance of regulation, and how practitioners can build a more ethical and patient-centred aesthetics business.Kate also shares powerful insights on complication management, combination treatments, and the importance of regulating your practice to ensure long-term success. Whether you’re a new practitioner entering aesthetics or an experienced professional looking to improve patient safety, this episode is packed with invaluable advice and real lifestories.Connect with Kate Ross & The Nurses Network:The Clinic by La Ross: @theclinicbylarossThe Nurses Network: @thenursesnetwork Connect with Emily:Follow Emily on Instagram: @bloomandbeyondstudioVisit the website: bloomandbeyondstudio.comMake sure to subscribe so you never miss an update! If you found this conversation valuable, please take a moment to leave a review 
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  • Investing in the Right Aesthetic Device: What You Need to Know with Matt Hubball
    In this week's episode, host Emily Ruse is joined by industry expert Matt Hubball, former UK and Ireland Country Director for Sofwave and now an aesthetics distributor based in Dubai. Together, they break down everything aesthetic practitioners need to know about investing in a new device, separating marketing hype from real results, and choosing technology that will deliver a strong return on investment.As the aesthetics industry continues to evolve, regenerative medicine is becoming a major focus. More practitioners and patients are shifting away from temporary fixes and toward treatments that repair, restore, and rejuvenate the skin from within. But with so many devices on the market, how do you know which one is worth the investment?If you’re considering adding a new treatment to your clinic or want to future-proof your business with proven technology, this episode is packed with expert insights to help you make the right decision.More information on Sofwave:Website: Sofwave.comContact Sofwave Sales Manager Louise Johnson or Charlotte Thomas based in the UK for more infoConnect with Emily:Instagram: @bloomandbeyondstudioWebsite: bloomandbeyondstudio.comEnjoyed this episode? Be sure to subscribe so you never miss an update. And if you found this conversation helpful, please take a moment to leave a review.
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  • The Power of Email Marketing: How to Build and Nurture Your Email List for Long-Term Success
    In this season finale, host Emily Ruse dives into one of the most underutilised yet highly effective marketing strategies for aesthetic practitioners—email marketing. While social media gets most of the attention, email marketing remains one of the most powerful tools for building a loyal patient base, nurturing leads, and increasing bookings.Emily shares why email marketing is a game changer for aesthetic clinics, breaking down the key benefits. Unlike social media, where algorithms dictate reach, email allows you to connect directly with your audience, delivering personalised content straight to their inbox.Emily also debunks common email marketing myths, explains why sending just an occasional newsletter isn’t enough, and provides actionable strategies to engage your audience consistently. Whether you’re just starting with email marketing or looking to optimise your current strategy, this episode is packed with valuable insights.Connect with Emily:Instagram:@bloomandbeyondstudioWebsite:bloomandbeyondstudio.comMake sure to subscribe so you don’t miss the launch of Season 2! And if you found value in today’s discussion, please take a moment to leave a review.
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  • The Science of Ageing: How Regenerative Medicine and NAD+ Can Transform Your Aesthetics Practice with Dr. Nichola Conlon
    In this episode, host Emily Ruse explores the fascinating world of regenerative medicine and NAD+ with Dr. Nichola Conlon, biochemist and founder of Nuchido. They dive deep into how ageing happens at a cellular level, why evolution might actually be working against us, and how aesthetic practitioners can incorporate regenerative medicine to enhance patient outcomes and clinic success. Dr. Nichola shares her expertise on how ageing isn’t just about what we see on the surface but is driven by cellular processes that can now be measured, influenced, and even reversed. She explains the critical role of NAD+, a molecule essential for cellular repair and energy production, and why its decline is a major driver of ageing. Emily and Dr. Nichola also discuss the science behind biological age testing, inflammation’s impact on ageing, and how boosting NAD+ levels can lead to improved energy, cognitive function, and better skin health.Dr. Nichola breaks down complex scientific concepts in a way that’s easy to understand, making this episode a must-listen for any aesthetic practitioner looking to stay ahead of industry trends and offer cutting-edge anti-ageing solutions. Connect with Dr. Nicola Conlon & Nuchido: Instagram- @drnicholaconlon Nuchido Website- nuchido.com Nuchido Instagram- @nuchido 20% off Nuchido products use code BEYONDTHENEEDLE at the checkout Connect with Emily: Instagram- @bloomandbeyondstudio Website- bloomandbeyondstudio.com If you enjoyed this episode, be sure to subscribe to the podcast and leave a review-your support means a lot!
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  • CQC Registration Made Simple: How to Stay Compliant with Tracey Jones
    If the idea of CQC registration leaves you feeling overwhelmed, confused, or just unsure of where to start, this episode of is for you. Host Emily Ruse is joined by CQC expert Tracey Jones from Inspire to Outstand, who shares her insider knowledge to help aesthetic practitioners navigate the process with confidence. Emily and Tracey dive into why CQC registration is essential for aesthetic practitioners, not only for legal compliance but also for building trust, credibility, and long-term success. They discuss the common fears practitioners have about the process, from costs and time commitment to the fear of scrutiny, and break down why CQC compliance should be a priority from day one. Ready to make your aesthetics business CQC compliant? Tune in now to learn everything you need to know! Connect with Tracey Jones & Inspire to Outstand: Website: inspiretooutstand.co.uk Instagram: @inspiretooutstand Inspire to Outstand have also been shortlisted as a finalist for Best Service and Solution Provider at the Aesthetic Awards 2025- be sure to vote for them by clicking here Connect with Emily: Instagram: @bloomandbeyondstudio Website: bloomandbeyondstudio.com Don't forget to like and subscribe!
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About Beyond the Needle: The Aesthetics Business Podcast

Growing an aesthetics clinic today isn’t easy—I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind-the-scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work—from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!
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