Beyond the Needle: The Aesthetics Business Podcast

In this episode celebrates five years in business and takes you behind the scenes of what it really looks like to build and grow a successful aesthetics business. 
Whether you're an aesthetics practitioner just starting out or a clinic owner stuck in the messy middle, this episode will help you understand why things feel hard, what to do about it, and how to build a business that feels aligned, intentional, and sustainable.
Connect with Emily:
Instagram- @bloomandbeyondstudio
Website- bloomandbeyondstudio.com
The Climb with Cherie Clonan
The Climb is a podcast for people building something meaningful and finding their..
Listen on: Apple Podcasts Spotify

In this episode, Emily is joined by Fiona Macaskill, founder of YDY Aesthetics Business Coaching, to explore a topic that affects far more aesthetic practitioners than they realise: confidence. While many clinic owners believe they need better marketing, clearer strategy, or more qualifications to grow, Fiona explains how the real barrier often sits much deeper in how practitioners see themselves and their role as business owners.
Fiona shares how self-doubt, imposter syndrome, and a reluctance to fully step into the identity of a clinic owner can quietly limit growth. From underpricing treatments and avoiding visibility to hesitating around sales and decision-making, these patterns are rarely about a lack of ability and more about a lack of self-belief. The conversation highlights how practitioners often stay in the comfort zone of being a “safe practitioner” rather than embracing the confidence required to lead and grow a business.
Connect with Fiona:
Instagram- @ydyaestheticsbusinesscoaching
The Climb with Cherie Clonan
The Climb is a podcast for people building something meaningful and finding their..
Listen on: Apple Podcasts Spotify

In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners: creating consistent, high-quality content without it taking over your time.
This episode explores a more structured and realistic approach to content creation, showing how you can plan and create a full month of content in under five hours without sacrificing quality, clarity, or connection with your audience. Rather than focusing on doing more, Emily explains how building a simple content system can reduce the mental load and make the process far more manageable.
If you’re an aesthetic practitioner or clinic owner who feels overwhelmed by content, struggles to stay consistent, or finds yourself constantly starting from scratch, this episode will give you a clear, practical framework to simplify your strategy and create content that actually supports your business growth.
Connect with Emily:
Instagram- @bloomandbeyondstudio
Website- bloomandbeyondstudio.com
The Climb with Cherie Clonan
The Climb is a podcast for people building something meaningful and finding their..
Listen on: Apple Podcasts Spotify

In this episode, Emily is joined by Courtney Le Borgne, founder of Hosted Aesthetics and the Hosted Leadership Summit, to explore what it really takes to grow a successful and profitable aesthetics business.
Emily and Courtney break down why so many practitioners struggle to scale their clinics, despite having strong clinical skills and a loyal client base. From overcomplicating strategy to focusing on the wrong areas of the business, they explain how easily growth can stall when decisions aren’t grounded in data, customer understanding, and clear commercial thinking.
If you’re an aesthetic practitioner or clinic owner who feels busy but not seeing the results you want, this episode will help you step back, reassess your strategy, and start making more intentional decisions that support real business growth.
Connect with Courtney:
Instagram- @hostedaesthetics
Website- click here
Connect with Emily:
Instagram- @bloomandbeyondstudio
Website- bloomandbeyondstudio.com

The Climb with Cherie Clonan
The Climb is a podcast for people building something meaningful and finding their..
Listen on: Apple Podcasts Spotify

In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners- procrastination.
Emily breaks down why procrastination happens so often in business and how it can quietly stall progress for even the most talented practitioners. From delaying marketing tasks to putting off big decisions about growth, pricing, content, or visibility, procrastination can keep clinics stuck in the same cycle year after year.
The conversation also focuses on the importance of mindset when building an aesthetics business. Whether you're launching a clinic, growing your patient base, or trying to establish yourself as an authority in the industry, taking consistent action is what ultimately drives results.
If you’ve ever felt stuck, overwhelmed, or unsure where to start when it comes to growing your aesthetics business, this episode offers the mindset shifts and practical steps needed to start moving forward with confidence.
Connect with Emily:
Website- bloomandbeyondstudio.com
Instagram- @bloomandbeyondstudio
The Climb with Cherie Clonan
The Climb is a podcast for people building something meaningful and finding their..
Listen on: Apple Podcasts Spotify