Beyond the Needle: The Aesthetics Business Podcast

In this episode, Emily breaks down one of the most frustrating challenges aesthetic practitioners face- Instagram reach that has completely plateaued.  
You’re posting consistently, you’re putting in the effort, yet the same small group of people see your content every time. No new eyes. No new followers. No new patients.
This episode explains why that happens and more importantly, how to fix it in a way that works for busy clinic owners who don’t have hours to spend creating content.
Emily introduces the concept of the lived experience hook, a powerful content strategy that helps you reach people who have never heard of you before but are already living with the exact concerns you treat. She also dives deep into local reach, Instagram SEO, hashtags, geotags, local engagement, and boosting posts strategically to reach the right people in the right radius.
If you want your content to reach more ideal patients, not just more people, this episode is essential listening.
Connect with Emily:
Instagram- @bloomandbeyondstudio
Website- bloomandbeyondstudio.com

In this episode of Beyond the Needle, Emily sits down with Sarah Louise- founder of SLA Medical, SLA Academy and The Business Injection.
Sarah’s journey is remarkable: from training in Australia and working alongside leading plastic surgeons, to moving to the UK with no network, building a clinic from her back garden, navigating single parenthood and eventually creating a business that runs without her while she lives in Dubai.
Sarah breaks down the difference between having a personal following and building a real brand, why so many practitioners accidentally create jobs instead of assets and what buyers actually look for when valuing an aesthetics business.
This is essential listening for any practitioner who wants more freedom, more structure and a business that lasts.
Connect with Sarah:
Instagram-@nurse.sarahlouise
Website- thebusinessinjection.com
Connect with Emily:
Instagram- @bloomandbeyondstudio
Website- bloomandbeyondstudio.com

In this episode, Emily breaks down one of the most powerful yet most misunderstood marketing tools for aesthetic practitioners and that is storytelling.  
Not the fluffy, overly personal kind but the practical, strategic storytelling that helps patients see themselves in your content and builds trust long before they ever book.
With AI now able to produce competent content at scale, Emily explains why competent is no longer enough and why the practitioners who stand out will be the ones who can communicate human insight, real observations and genuine perspective.
This episode gives you a clear, actionable framework for turning everyday clinic moments into compelling stories that attract the right patients, deepen trust and make your content impossible to ignore.
Connect with Emily:
Instagram- @bloomandbeyondstudio
Website- bloomandbeyondstudio.com

In this episode, Emily sits down with voice and public speaking coach Emma Gaskin, a former NHS speech therapist who now helps women in business, TEDx speakers and leaders communicate with clarity, confidence, and authority.
If you’ve ever felt confident speaking to patients in clinic but freeze the moment a camera turns on this episode will change the way you think about your voice forever.
Emma breaks down the psychology behind why so many aesthetic practitioners struggle to show up online, why your voice gets smaller when you’re being watched and how conditioning, overthinking, and perfectionism silently shape the way women communicate.
You’ll learn practical, actionable strategies to improve your speaking skills whether you’re recording Instagram videos, presenting at conferences or building your personal brand.
Connect with Emma:
Instagram- @emmajgaskin
Website- thespeakinghub.co.uk
Connect with Emily:
Instagram- @bloomandbeyondstudio
Website- bloomandbeyondstudio.com

In this episode celebrates five years in business and takes you behind the scenes of what it really looks like to build and grow a successful aesthetics business. 
Whether you're an aesthetics practitioner just starting out or a clinic owner stuck in the messy middle, this episode will help you understand why things feel hard, what to do about it, and how to build a business that feels aligned, intentional, and sustainable.
Connect with Emily:
Instagram- @bloomandbeyondstudio
Website- bloomandbeyondstudio.com