Beyond the Needle: The Aesthetics Business Podcast
Emily
Growing an aesthetics clinic today isn’t easy—I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Busine...
The Power of Email Marketing: How to Build and Nurture Your Email List for Long-Term Success
In this season finale, host Emily Ruse dives into one of the most underutilised yet highly effective marketing strategies for aesthetic practitioners—email marketing. While social media gets most of the attention, email marketing remains one of the most powerful tools for building a loyal patient base, nurturing leads, and increasing bookings.Emily shares why email marketing is a game changer for aesthetic clinics, breaking down the key benefits. Unlike social media, where algorithms dictate reach, email allows you to connect directly with your audience, delivering personalised content straight to their inbox.Emily also debunks common email marketing myths, explains why sending just an occasional newsletter isn’t enough, and provides actionable strategies to engage your audience consistently. Whether you’re just starting with email marketing or looking to optimise your current strategy, this episode is packed with valuable insights.Connect with Emily:Instagram:@bloomandbeyondstudioWebsite:bloomandbeyondstudio.comMake sure to subscribe so you don’t miss the launch of Season 2! And if you found value in today’s discussion, please take a moment to leave a review.
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38:26
The Science of Ageing: How Regenerative Medicine and NAD+ Can Transform Your Aesthetics Practice with Dr. Nichola Conlon
In this episode, host Emily Ruse explores the fascinating world of regenerative medicine and NAD+ with Dr. Nichola Conlon, biochemist and founder of Nuchido. They dive deep into how ageing happens at a cellular level, why evolution might actually be working against us, and how aesthetic practitioners can incorporate regenerative medicine to enhance patient outcomes and clinic success.
Dr. Nichola shares her expertise on how ageing isn’t just about what we see on the surface but is driven by cellular processes that can now be measured, influenced, and even reversed. She explains the critical role of NAD+, a molecule essential for cellular repair and energy production, and why its decline is a major driver of ageing. Emily and Dr. Nichola also discuss the science behind biological age testing, inflammation’s impact on ageing, and how boosting NAD+ levels can lead to improved energy, cognitive function, and better skin health.Dr. Nichola breaks down complex scientific concepts in a way that’s easy to understand, making this episode a must-listen for any aesthetic practitioner looking to stay ahead of industry trends and offer cutting-edge anti-ageing solutions.
Connect with Dr. Nicola Conlon & Nuchido:
Instagram- @drnicholaconlon
Nuchido Website- nuchido.com
Nuchido Instagram- @nuchido
20% off Nuchido products use code BEYONDTHENEEDLE at the checkout
Connect with Emily:
Instagram- @bloomandbeyondstudio
Website- bloomandbeyondstudio.com
If you enjoyed this episode, be sure to subscribe to the podcast and leave a review-your support means a lot!
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1:08:03
CQC Registration Made Simple: How to Stay Compliant with Tracey Jones
If the idea of CQC registration leaves you feeling overwhelmed, confused, or just unsure of where to start, this episode of is for you. Host Emily Ruse is joined by CQC expert Tracey Jones from Inspire to Outstand, who shares her insider knowledge to help aesthetic practitioners navigate the process with confidence.
Emily and Tracey dive into why CQC registration is essential for aesthetic practitioners, not only for legal compliance but also for building trust, credibility, and long-term success. They discuss the common fears practitioners have about the process, from costs and time commitment to the fear of scrutiny, and break down why CQC compliance should be a priority from day one.
Ready to make your aesthetics business CQC compliant? Tune in now to learn everything you need to know!
Connect with Tracey Jones & Inspire to Outstand:
Website: inspiretooutstand.co.uk
Instagram: @inspiretooutstand
Inspire to Outstand have also been shortlisted as a finalist for Best Service and Solution Provider at the Aesthetic Awards 2025- be sure to vote for them by clicking here
Connect with Emily:
Instagram: @bloomandbeyondstudio
Website: bloomandbeyondstudio.com
Don't forget to like and subscribe!
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40:07
How to Build Camera Confidence and Create Engaging Content for Your Aesthetics Business
In this episode, Emily tackles a topic that many aesthetic practitioners struggle with: building camera confidence. If you’ve ever felt awkward or unsure about recording video content, this episode is packed with practical advice to help you show up confidently, connect authentically, and create Instagram Reels that resonate with your target audience.
Emily begins by exploring why visual, human-centric content is crucial in the aesthetics industry. Patients want to see the person behind the brand, hear your expertise, and feel connected to your personality before trusting you with their appearance.
To help overcome common challenges like camera shyness, self-criticism, or forgetting what to say, Emily outlines actionable strategies to build confidence, such as starting small with simple videos, focusing on patient questions, and reframing your mindset to prioritise progress over perfection. She also highlights how to use tools like teleprompter apps and batch filming to streamline the content creation process. Additionally, Emily also discusses the importance of letting your personality shine, sharing personal stories, and using relatable patient transformations to connect emotionally with your audience.
Connect with Emily:
Website: bloomandbeyonestudio.com
Instagram: @bloomandbeyondstudio
Don't forget to like and subscribe!
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41:07
How to Create a Strong Online Visual Identity for Your Aesthetic Clinic with Hannah McClune
In this episode, host Emily Ruse is joined by Hannah McClune from Visible by Hannah, one of the UK’s leading brand photographers and videographers. Together, they explore how to create a strong visual identity that helps you attract the right clients, build trust, and elevate your clinic’s presence in the crowded aesthetics market.
Emily and Hannah dive deep into the importance of visual branding and why it’s critical for clinics to invest in authentic, high-quality photos and videos. They discuss how visuals aren’t just about aesthetics but about making an emotional connection with your audience and positioning yourself as a trusted expert.
Whether you’re just starting out or ready to revamp your brand, this episode is packed with actionable tips.
Connect with Hannah:
Website: visiblebyhannah.com
Instagram: @visiblebyhannah
Connect with Emily:
Website: bloomandbeyonestudio.com
Instagram: @bloomandbeyondstudio
Don't forget to link and subscribe!
About Beyond the Needle: The Aesthetics Business Podcast
Growing an aesthetics clinic today isn’t easy—I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind-the-scenes look at what it takes to thrive in this speciality.
Each week, I share strategies that work—from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place.
Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!