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Beyond the Needle: The Aesthetics Business Podcast

Emily Ruse
Beyond the Needle: The Aesthetics Business Podcast
Latest episode

64 episodes

  • Beyond the Needle: The Aesthetics Business Podcast

    How To Communicate More Effectively with Your Team & Patients with Marcus Haycock

    17/09/2026 | 54 mins.
    In this episode, Emily sits down with leadership consultant Marcus Haycock for part two of their strategic leadership series. This conversation dives into self‑awareness, communication styles and how Discovery Insights Profiling helps clinic owners build stronger teams, reduce conflict and improve patient consultations.
    Marcus explains how Insights Profiling uses a four‑colour energy model to reveal communication preferences, strengths, blind spots and stress behaviours. Unlike simple personality quizzes, Insights provides a 20+ page personalised report that helps leaders understand how they show up, how others experience them, and how to adapt their communication for better outcomes.
    This episode is packed with practical examples, including how adapting communication style helped a sales professional win a major client, and how clinic owners can use profiling to improve leadership, reduce friction, and create a more supportive team culture.
    This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
    Connect with Marcus:
    Website- https://transformationalleadershipconsulting.co.uk/
    Connect with Emily:
    Instagram- @bloomandbeyondstudio
    Website- bloomandbeyondstudio.com
  • Beyond the Needle: The Aesthetics Business Podcast

    Turning Skincare Into a 6 Figure Revenue Stream with Cigdem Kemal Yilmaz

    10/09/2026 | 1h 11 mins.
    In this episode, Emily sits down with Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, to unpack one of the biggest untapped revenue streams in aesthetics clinics- skincare consultations and retail.
    Cigdem explains why most practitioners unintentionally leave 20-40% of potential monthly revenue on the table, how ingredient based education transforms practitioner confidence and the exact consultation shifts that turn skincare from an afterthought into a high value, predictable revenue stream.
    If you’ve ever felt awkward recommending skincare, struggled to convert consultations into product sales, or wondered how top clinics achieve 500K+ annual skincare revenue, this episode is a masterclass in itself.
    This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
    Connect with Cigdem:
    Instagram- @skinmasterclass
    Website- skinmasterclass.com
    Connect with Emily:
    Instagram- @bloomandbeyondstudio
    Website- bloomandbeyondstudio.com
  • Beyond the Needle: The Aesthetics Business Podcast

    The Ultimate Blueprint to Becoming a Successful Aesthetics Injector with Dr. Harriet Turnbull

    03/09/2026 | 1h 25 mins.
    In this episode, Emily is joined by Dr. Harriet Turnbull, Global Chief Medical Officer and Head of Training at Derma Medical, to break down exactly what the journey into aesthetics should look like. From choosing the right training provider to building confidence, avoiding common mistakes and navigating the business side of becoming an injector.
    Dr. Harriet has spent over a decade across general practice and aesthetic medicine, and she’s trained thousands of practitioners nationwide. Her perspective is honest, practical and rooted in real‑world experience making this episode essential listening for anyone considering a career in aesthetics or newly qualified and unsure of their next steps.
    This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
    Connect with Dr. Harriet and visit Derma Medical:
    Instagram- @dr.harriet & @derma_medical
    Website- drharrietclinics.co.uk , dermamedical.co.uk & dermahub.com
    Connect with Emily:
    Instagram- @bloomandbeyondstudio
    Website- bloomandbeyondstudio.com
  • Beyond the Needle: The Aesthetics Business Podcast

    How to Become a More Confident Leader with Marcus Haycock

    27/08/2026 | 1h 11 mins.
    In this episode, Emily sits down with transformational leadership consultant Marcus Haycock, who brings over 25 years of experience in the aesthetics and pharmaceutical industries. This is the first instalment of a three‑part leadership series designed specifically for clinic owners, injectors, and managers who have found themselves in leadership roles accidentally.
    Marcus introduces the concept of the “accidental leader”, explains why imposter syndrome is so prevalent in aesthetics, and breaks down the four foundational pillars of effective leadership. Together, Emily and Marcus explore how internal dialogue, communication style, and self‑awareness directly impact team performance, clinic culture, and long‑term business growth.
    If you’re a clinic owner who feels overwhelmed, underprepared, or unsure how to lead a team confidently, this episode will give you clarity, direction, and practical steps to start improving your leadership immediately.
    This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
    Connect with Marcus:
    Website- https://transformationalleadershipconsulting.co.uk/
    Connect with Emily:
    Instagram- @bloomandbeyondstudio
    Website- bloomandbeyondstudio.com
  • Beyond the Needle: The Aesthetics Business Podcast

    How To Use AI in Your Aesthetics Business with Emma Michael

    20/08/2026 | 1h 23 mins.
    In this episode, Emily sits down with AI trainer and business strategist Emma Michael to demystify AI for clinic owners and practitioners.  
    If you’ve ever opened ChatGPT, typed a basic prompt and wondered why the output felt generic, robotic, or unusable this episode will change everything.
    Emma breaks down what AI actually is, why most people are using it incorrectly, and how to get results that genuinely save time, reduce mental load and support your business. She explains the difference between generative AI and human judgment, why prompts matter more than people realise, and how to avoid the “AI slop” that’s flooding social media.
    Together, Emily and Emma explore practical, ethical and strategic ways to use AI inside an aesthetics business from content creation to competitor research, SOPs, team training and even voice‑to‑text tools that help you capture ideas on the go.
    This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. 
    Connect with Emma:
    Instagram- @emmamichael.ai
    Connect with Emily:
    Website- bloomandbeyondstudio.com
    Instagram- @bloomandbeyondstudio
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About Beyond the Needle: The Aesthetics Business Podcast
Growing an aesthetics clinic today isn’t easy, I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!
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