Common Mistakes That Are Sabotaging Your Aesthetic Clinic Growth
In this season finale, Emily dives into the unspoken mindset blocks that hold so many aesthetic practitioners back from showing up confidently, taking action, and growing their business sustainably.If you've ever said “I don't have time,” avoided posting because you're afraid of being judged, or constantly compare your clinic to someone else’s, this episode is your sign to stop playing small and start shifting how you think about growth.Emily shares the most common patterns she sees with both new and experienced clinic owners: perfectionism, fear of visibility, lack of action, and fear of investing. More importantly, she breaks down how to recognise these blocks and move past them with clarity and confidence.Connect with Emily:Website: bloomandbeyondstudio.comInstagram: @bloomandbeyondstudioIf you enjoyed this episode and this season, be sure to subscribe and leave a review!
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32:24
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32:24
How To Help Your Clinic Rank #1 On Google
In this episode, Emily dives deep into the most underused but highly effective marketing strategy for aesthetic clinics: SEO (Search Engine Optimisation). While social media is often front and centre in aesthetics marketing, SEO is the powerhouse behind long-term visibility, local search dominance, and consistent client bookings.If you're tired of relying solely on Instagram and want your website to actually bring in leads, this is the episode you need to hear.Emily walks you through five key SEO strategies tailored specifically for aesthetic businesses. From how to improve your local visibility on Google, to creating high-performing treatment pages, writing blog posts that rank, and the often-overlooked power of video and backlinks.Connect with Emily:Website: bloomandbeyondstudio.comInstagram: @bloomandbeyondstudio
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Advertising Standards Authority (ASA) Guidelines for Aesthetic Practitioners: What You Can (and Can’t) Say Online
In this episode, Emily is joined by Nicky Baker, Regulatory Project Manager at the Advertising Standards Authority (ASA), to demystify one of the most confusing areas for aesthetic practitioners—how to legally and safely market treatments like Botox, prescription weight-loss injections, and IV drips online.Whether you’re using Instagram, writing blog content, running a website, or reposting testimonials, the UK’s advertising guidelines can be a minefield. In this episode, Nicky breaks down what’s allowed, what’s not, and what language could land you in hot water even if your intentions are good.From hashtags and before-and-after photos to press features and influencer content, this episode offers clear, practical guidance to help you stay compliant and confident when promoting your services.Resources Mentioned:ASA Website: asa.org.ukASA Resources: click here Connect with Emily:Website: bloomandbeyondstudio.comInstagram: @bloomandbeyondstudioEnjoyed this episode? Make sure to subscribe and leave a review.
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48:36
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48:36
Instagram to Enquiries: Converting Followers into Bookings for Your Clinic
In this week's episode, Emily shares a value-packed guide to help aesthetic practitioners convert their Instagram followers into consistent, high-quality client bookings—without needing a massive following. If you’ve been creating content but not seeing real results, this episode will show you the exact steps to take to turn warm leads into paying patients.Emily breaks down the six strategies she’s seen work time and time again with her own clients—from selling through stories in a natural way, to writing stronger captions with calls to action, and building email lists that nurture inquiries beyond Instagram’s algorithm.Whether you’re just starting your aesthetics clinic or looking to make Instagram your top lead generator, this episode is filled with practical steps to help you attract, engage, and convert more followers.Connect with Emily:Instagram: @bloomandbeyondstudioWebsite: bloomandbeyondstudio.comEnjoyed this episode? Be sure to subscribe to the podcast and leave a review!
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1:03:35
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1:03:35
Lessons from a Dentist Turned Aesthetic Practitioner with Dr. Amy Law
In this episode, host Emily Ruse chats with Dr. Amy Law, a dentist-turned-aesthetic practitioner who has built a trusted, patient-first clinic grounded in ethics, education, and results.Dr. Amy shares her real-life business journey—from transitioning out of the NHS and launching her own clinic, to learning the hard way through a website investment gone wrong. She reveals how she now drives consistent bookings through Google search and SEO, and why building trust through patient education has been a key part of her clinic’s long-term growth.You’ll also hear about her viral skincare transformation with Coleen Rooney, the success she’s had with Facebook ads, and her thoughts on why staying small and focused has made her clinic more sustainable.Connect with Dr.Amy:Website: dramylaw.co.ukInstagram: @dramylawConnect with Emily:Instagram: @bloomandybeyondstudioWebsite: bloomandbeyondstudio.comIf you liked this episode, please be sure to subscribe to the podcast and leave a review!
About Beyond the Needle: The Aesthetics Business Podcast
Growing an aesthetics clinic today isn’t easy—I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind-the-scenes look at what it takes to thrive in this speciality.
Each week, I share strategies that work—from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place.
Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!
Listen to Beyond the Needle: The Aesthetics Business Podcast, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
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