Cameron Hanes - Keep Hammering Collective

Jeff Browning - nicknamed "Bronco Billy" (or simply "Bronco"), is a highly accomplished American ultramarathon runner and endurance coach. He's widely regarded as one of the most successful and consistent ultrarunners, particularly in mountainous and extreme terrain races. Join us for a conversation about Jeff’s remarkable 26-year career in ultramarathons, sharing insights into the evolution of coaching and performance in the sport, his deep passion for ultra running, adventure, and storytelling. Jeff discusses the unique camaraderie and connections formed while competing against fellow runners, his take on the Lift. Run. Shoot. experience, footwear choices, training, and more! Follow along: Instagram: https://www.instagram.com/cameronrhanes  Twitter: https://twitter.com/cameronhanes  Facebook: https://www.facebook.com/camhanes/  Website: https://www.cameronhanes.com  Follow Jeff: https://www.instagram.com/gobroncobilly/  Timestamps: 00:00:00 – 26 Years of Running Ultra Marathons 00:06:32 – How Coaching Has Evolved & the History of Performance 00:13:05 – A Love for Ultra Running, Adventure, and Storytelling 00:18:12 – An Epic Storm at Hard Rock 00:26:39 – Sharing a Connection While Running with Competitors 00:29:18 – Jeff’s Thoughts on the Lift. Run. Shoot. Experience 00:37:08 – Max Jolliffe and Ian Sharman 00:41:07 – Partnering with Sponsors, Marketing, & Branding “Bronco Billy’ 00:51:35 – Footwear Sponsors, the Ultimate Running Shoe, & Working with KEEN 01:01:10 – What the Perfect Running Shoe Looks like to Jeff (Fit, Color, Boas, Laces, Etc) 01:06:17 – Making it as a Full Time Pro Runner & Having a Personality 01:14:16 – Diversity in the Sport (Woman Racers and Filmmaking) 01:17:00 – Conversation, Muscle for Longevity, and Mobility Training 01:32:46 – Jeff’s Ultra Running Mentors 01:38:26 – Up & Coming Racers: Hans Troyer and Rachel Entrekin 01:40:17 – Creating Iconic Ultra Running Films & the Film “The Chase” 01:50:59 – Giving Back Through Storytelling 01:54:20 – QA: F**k, Marry Kill: Western States, Hard Rock, UTMB 01:56:10 – QA: Is a 50K a Real Ultra Race? 01:58:08 – QA: A Race Against Kilian Korth at Cocodona 01:59:06 – QA: How do you Blend the Dirtbag Mentality with New Science? 02:02:01 – QA: What’s Ultra Running’s “Free Solo” Film? 02:05:09 – QA: How Can We Make People Who Don’t Run Truly get What Running Ultra Marathons Really Is Like? 02:08:23 – Final Thoughts Thank you to our sponsors: LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off  MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off

Truett Hanes: the hybrid athlete known for world-record pull-ups, sub-2:30 marathons (and running them in jeans) joins the podcast to dive deep into his audacious “Olympic Trials or Die Tryin’” journey. Aiming to drop from ~2:29 to the elite 2:16 qualifying time for the U.S. Olympic Marathon Trials, Truett opens up about the relentless mindset fueling his training, the mix of hype and hate from followers, and learning to reinvent yourself amid support and criticism. Cam and Truett talk about gatekeeping in running, family/friend support, and the beautiful agony of purposeful suffering - drawing inspiration from explorer Tom Hunt's quest to the South Pole. Truett shares his thoughts on chasing purpose, thoughts on hiring a coach, and assigning real meaning to big goals. Follow along: Instagram: https://www.instagram.com/cameronrhanes  Twitter: https://twitter.com/cameronhanes  Facebook: https://www.facebook.com/camhanes/  Website: https://www.cameronhanes.com  Follow Truett: https://www.instagram.com/just_truett/  Timestamps: 00:00:00 – Olympic Trials or Die Tryin’ 00:08:35 – Truett’s Mindset During Training 00:20:04 – Support & Criticism from Truett’s Followers 00:26:42 – Mitch Ammons, Jelly Roll, and Reinventing Yourself 00:35:24 – Side Quest Training, Gate-Keeping, and Support from Family & Friends 00:45:00 – The Beautiful Pursuit of Suffering: Tom Hunt & the Quest to the South Pole 00:53:28 – Chasing the Feeling of Being Alive (A Sense of Purpose) 00:59:15 – Truett’s Pace: Holding a 05:10 Pace 01:05:12 – Thoughts About Hiring a Coach 01:09:50 – Having the Time vs Making the Time to Train 01:14:36 – Assigning Meaning to Your Goals 01:19:28 – “Better a live donkey than a dead lion.” - Ernest Shackleton 01:23:09 – Haters & Seeing Other Succeed: Being Honest with Yourself 01:26:15 – QA: Will Truett Ever Consider Hiring a Coach? 01:31:13 – QA: F**k, Marry, Kill: 2Pac, Suicide Boys, Mobb Deep Thank you to our sponsors: Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off

Join us for a new Sh*t Talkers Weekly podcast episode. Cam and James kick it off with the all NEW Sh*t Talkers Weekly merch drops, then into hot topics: breaking down the Tim Walz and Somalian fraud mess shaking Minnesota politics, addressing the heated debate over certain loaded words online, archery industry drama surrounding Speed Bows, and spotlights exciting updates like the Lift.Run.Shoot. Challenge. Things get deeper with candid discussion on childhood trauma, a powerful shoutout to the incredible strength of women, and closing final thoughts to keep you fired up. Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Intro: It’s All Love & New Merch 00:06:14 – Tim Walz and the Somalian Fraud Problem 00:10:20 – Address the Use of the Word Re***d 00:15:21 – “Porcelain Diamond Cut” 00:19:13 – Tax Fraud and Capitalism  00:27:22 – Marty Supreme & Timothée Chalamet 00:30:17 – Controversy with Speed Bows 00:35:10 – Address Comments About MeatEater 00:37:00 – Lift.Run.Shoot. Challenge App 00:39:15 – Childhood Trauma Controversy 00:46:20 – The Strength of Women 00:48:56 – Final Thoughts Thank you to our sponsors: Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off

Greg Poole - a prominent figure in the archery and bowhunting community, best known as the founder, owner, and host of BowJunky Media. Greg’s a longtime professional archer who has competed at high levels for many years. Beyond competing, he's an industry insider with deep experience working in (and continuing to engage with) the archery world, covering everything from equipment, competitive shooting formats (like 3D, target, and field archery), to bowhunting ethics, gear optimization, and the business side of the sport. Join Cam and Greg for a deep dive into the world of competitive archery, bowhunting, modern hunting industry in 2026, controversy surrounding “speed bows”, up-and-coming names in the industry and more! Follow along: Instagram: https://www.instagram.com/cameronrhanes  Twitter: https://twitter.com/cameronhanes  Facebook: https://www.facebook.com/camhanes/  Website: https://www.cameronhanes.com  Follow Greg: https://www.instagram.com/biggregpoole/  Timestamps: 00:00:00 – Controversy on the Internet About “Speed Bows” 00:07:31 – Everything Matters: Variables in Bowhunting, Speed, and Energy in Bow 00:18:36 – Hinge vs Thumb Button Releases 00:27:19 – Big Bucks, Trail Cameras, and Paying for Opportunity & Time 00:36:56 – Competition & What it Takes to Be the “Best Bowhunter” in 2026 00:46:59 – The Pinnacle of the Hunting Industry: Your Own Television Show 00:55:58 – Winning vs Competing, Social Media, Sponsors, and Marketing Yourself 01:06:09 – Testing & Optimizing Equipment and the Marketing Game 01:23:21 – Community Aspect in Bowhunting (Crossbows & Recreation) 01:30:34 – ATA (Archery Trade Association Show) 01:35:26 – Black Rifle Coffee, Evan Hafer, and Cutoffs 01:38:52 – Up-and-Coming Hunters, “Character Burnout”, and Bad Hunting Marketing 01:52:55 – Controversy with The Bowmar’s Hunting Strategies 02:06:56 – Not all Publicity is Good Publicity: Setting a Good Example   02:22:19 – The Value of Professional Bowhunters & Earning a Name in the Industry 02:49:41 – Competition from Hot Girl Hunters 02:55:24 – Continuing to Evolve to Hold Value and Credibility 03:06:51 – QA: F**k, Marry, Kill: Fast Bow Speed, Light Arrow Weight, Short Brace Weight 03:09:28 – QA: How Important is it for New Archers to Absorb the History of Hunting 03:13:29 – QA: Greg’s Calorie Count in the Backcountry  03:18:27 – Final Thoughts Thank you to our sponsors: Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off  Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order Wild Alaskan: https://wildalaskancompany.com/cameron use code CAMERON for $35 off your first box Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off

Join us for a new Q&A to start off the New Year - in this video we’re answering your questions from Instagram – restoring confidence after failures, consistency vs the “x factor”, “flu game” races, and more! Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Venezuela, Recent Political Drama, and Dave Crenshaw 00:09:22 – Q1: What’s on Cam’s reading list this year? 00:12:01 – Q2: Will you continue doing ultras for the foreseeable future? 00:13:55 – Q3: Would you ever consider a Last Man Standing race? 00:15:23 – Q4: What is your In-N-Out order? 00:18:13 – Q5: How do you do it all? You're an inspiration to so many! You have helped pull me from the darkness. 00:21:18 – Q6: What's the name of the Mexican restaurant in Eugene? Be there for Spike Camp 00:24:13 – Q8: Can consistency beat the so-called "x factor"? 00:26:30 – Q9: After bows/arrows/release, what should I buy as a next step towards hunting? 00:27:39 – Training for Your First Marathon & the KHC Training App 00:29:17 – Q10: Do you have a race that was your "flu game"? 00:32:23 – Q11: How do you restore confidence and self worth? 00:38:03 – Q12: Did you know P22 the Hollywood mountain lion attacked a girl walking her dog? 00:43:07 – Q13: Has there been periods in your marriage where you've had to put some of your goals on hold? 00:46:19 – Q14: Do you ever do any bowhunting for carp? 00:48:59 – Q15: I want to start running. I'm 45 years old, 60lbs, overweight, and want to love running. 00:51:27 – Q16: How to get deer bigger/attract them to your land? 00:54:38 – Q17: When are you inviting Ella Langley to do a Lift. Run. Shoot. with you? 00:55:33 – Q18: What is the single most important thought you have every day? 00:56:37 – Q19: What's the hardest question you've ever been asked? 01:01:33 – Podcast Downloads and Statistics Thank you to our sponsors: Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off