Most leaders can list their values. Fewer can point to a tough moment where those values shaped a decision that cost something. We dig into the difference between website words and lived behavior, and why your team only trusts a value when they see you defend it under pressure.
Through vivid stories from a manufacturing MD who turned down a lucrative but harmful contract to leaders who chose integrity over convenience. We show how conviction becomes contagious and culture becomes real. We also unpack the science behind trust.
When leaders make predictable choices in uncertain environments, stress drops and clarity rises. That reliability feeds psychological safety, the strongest predictor of high-performing teams. Instead of walking on eggshells, people speak up, share ideas, and take smart risks because they believe the leader won’t cave when stakes get high. It’s not about grandstanding; it’s about visible, principled trade-offs that prove your words have weight.
You’ll leave with three practical tools you can use today.
First, run the Values Stress Test: ask what you’re willing to lose, when it last cost you, and what you explicitly stand against to protect each value.
Second, make a Public Stand by narrating real-time trade-offs so your team sees how values guide action.
Third, draw Lines in the Sand—specific, accountable commitments you won’t violate even when it’s uncomfortable. Tie these moves together and you create direction and boundaries, the combination that builds trust, accelerates decisions, and strengthens culture.
If this conversation sparks a shift for you, subscribe, share it with a leader who needs a nudge toward conviction, and leave a quick review. What value will you defend publicly this week?
You can check out further details on my websites:
https://www.loisburtononline.com/
https://www.loisburton.co.uk/
email:
[email protected]Leadership Horizons - Helping You Lead Beyond Boundaries