North Star Conversations | Unlock Your Potential, Performance & Purpose

Episode Notes
In this episode, I sit down with William Whitecloud, bestselling author of The Magician's Way, The Secrets of Natural Success, and The Last Shaman. We talk about the ten years he spent battling a mysterious illness that doctors couldn't diagnose, the chance encounter in a park that changed everything, and the discovery that "focus creates reality" - a principle he's spent over 30 years teaching to thousands of people. William breaks down the difference between desire and true focus, the concept of structural tension, and how to neutralize the psychological resistance that stops most people from creating the life they actually want.
Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/
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Video Chapters
00:00 - Introduction and William's background in the creative process
00:53 - Will's admiration for William's books, including The Last Shaman
01:32 - Going back: how it all started, over 30 years ago
01:43 - Being mysteriously sick for 10 years
02:32 - On his deathbed with no diagnosis
02:47 - The chance encounter with a stranger in the park
03:29 - The stranger's unconventional prescription: red meat, wine, and cigarettes
05:10 - Trying it and recovering almost instantly
06:34 - Realizing it wasn't the food or wine - it was his focus
07:07 - Ten years of resisting unwellness
08:01 - Discovering that "focus creates reality"
09:05 - Turning the discovery into his life's mission
10:04 - The accountant who revealed there were already "courses on that"
10:35 - Introducing his books: The Magician's Way, Secrets of Natural Success, and The Last Shaman
11:42 - A key quote from The Last Shaman on fear and the subconscious
12:36 - Why ten years of wanting to get well didn't work
13:14 - The critical difference between desire and focus
14:04 - Why "wanting money" often reflects scarcity, not abundance
17:01 - The "helper" personality type and approval-seeking
18:04 - The safari story: a charity director's existential crisis
20:13 - How to find your true desire versus escaping a problem
21:10 - The high achiever, driven by emptiness
21:49 - Tony Robbins' story about high achievers never feeling satisfied
22:44 - You can't solve problems - only transcend them
23:50 - The alchemist's principle of using the higher against the lower
24:35 - Why problems dissolve when your focus changes
25:31 - Teaching 60,000 people for free during the pandemic
26:16 - Will's own journey: meeting Pat Lyons and discovering the books
26:48 - Introducing the concept of structural tension
27:52 - Why tension isn't good or bad - it's creative
28:22 - The universe, wind, and biology as tension-seeking resolution
30:35 - Setting up tension systems that work in your favor
31:04 - How scientists and inventors use tension to create
33:23 - The Elon Musk and SpaceX example of impossible demands
34:42 - Vivaldi and holding creative tension in composition
36:03 - True end results vs. problem-solving desires
36:37 - Being honest about where you are right now
37:05 - Choosing where you want to be over where you are
38:41 - Will's elastic band analogy and the danger of obsession
40:05 - What happens when the tension "snaps"
41:12 - Cutting down your vision as one way tension resolves
42:44 - The two ways people give up: on the vision, or on reality
43:14 - Introducing psychological tension vs. creative tension
44:08 - How the ego undermines your progress
45:24 - The ego's insinuations: "you're not ready for this"
47:01 - How psychological tension escalates until you snap
49:00 - Learning to neutralize psychological tension
50:31 - "Know thyself" as the most pervasive principle across all traditions
52:29 - The skill of checking in with yourself
54:04 - Observing your problem separates you from it
55:16 - Why beliefs lose their power once you truly see them
56:06 - The Sufi concept: the dysfunctional personality as gateway to the soul
56:54 - Robert Scheinfeld and the concept of "cloud drilling"
58:09 - Defining the difference between perception and intuition
1:01:29 - Will's 4x4 driving analogy for intuition vs. perception
1:02:24 - The role of negative emotions in the creative process
1:03:12 - Anger as short-term powerlessness
1:04:20 - Fear, trust, and safety
1:04:53 - Depression as long-term powerlessness
1:05:11 - Frustration and the loss of control
1:05:40 - Negative emotions as pain and manipulation
1:06:52 - Why negative emotions play no role in true creation
1:07:54 - Robert Fritz and The Path of Least Resistance
1:09:09 - Wrapping up the central mechanism of creating
1:09:24 - Recommending William's books
1:10:18 - William's website: naturalsuccessacademy.com
1:10:46 - A free gift: the "Meet Your Greatness" video series
1:13:39 - Final reflection: what's the real secret to creating?
1:15:00 - There is no hack - it's an education and a system
1:16:24 - Closing remarks
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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston
Check out William's website: https://naturalsuccessacademy.com
Get William's free "Meet Your Greatness" video series: email support@naturalsuccess.io and mention this show.
About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

Originally aired: December 2024
Episode Number: 188
Your starting point doesn't have to determine where you end up. Sometimes the biggest barrier to success isn't a lack of opportunity, but the belief that success is reserved for people who grew up surrounded by it.
In this episode highlight of North Star Conversations with Will Polston, founder of Success School Matt Hall shares how growing up without a family of successful entrepreneurs didn't stop him from building a successful business. Discover how seeking out new role models, consuming the right ideas, staying curious, and developing a willingness to figure things out can help you break beyond the limitations of your circumstances and create a path that was never modelled for you.
Listen to the full episode here:
https://kite.link/matthall

Originally aired: December 2024
Episode Number: 187
Building a business that gives you more freedom doesn't happen by working harder. It comes from creating the right foundations, letting go of the need to control everything, and designing a business that can succeed beyond the founder.
In this episode highlight of North Star Conversations with Will Polston, Founder of High Value Business Group Nick Bradley reveals the practical steps to building a business that creates both financial independence and operational freedom. Discover why every entrepreneur must choose between a lifestyle business and a growth business, how to overcome the mindset that keeps founders trapped in the day-to-day, and why developing the right people, systems, and structure is essential for scaling a business that works for you, not because of you.
Listen to the full episode here:
https://kite.link/nickbradley

Episode Notes
In this episode, I sit down with Brad Staines, founder of a major commercial window cleaning company operating across London and Manchester, and host of the podcast "Working On It." We talk about his journey from teenage DJ to accidentally discovering window cleaning through a neighbor's flashy cars, the moment a bad accountant left him owing £93,000 in VAT, and the hard lessons learned scaling a team too fast. Brad shares how mastermind groups transformed his mindset, why he's drawn to endurance sports and cold water therapy, and his honest reflections on what it really takes to build inner, "quiet" confidence.
Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/
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Video Chapters
00:00 - Introduction
00:41 - Starting out DJing at 14
02:03 - Turning pro and nightclub residencies at 21
02:57 - Buying a BMW in cash at 21
03:32 - Watching his dad's affair unravel and losing respect for him
04:45 - Striking out on his own, away from his dad's DJ company
06:03 - Will's parallel story: resentment as fuel for independence
06:56 - Meeting his wife and losing two pregnancies
07:56 - Discovering window cleaning through a mysterious neighbor
09:07 - Building the window cleaning business around his son
10:08 - Growing into major commercial contracts
10:34 - The Manchester story: meeting Israel Moskovitz and 64 developments
11:52 - Staggering the takeover and building systems from scratch
12:31 - Self-taught growth before the days of YouTube
13:52 - Building loyal, long-term relationships with his team
14:27 - Hitting the VAT threshold
15:18 - The £93,000 VAT disaster
17:01 - His business coach's blunt advice: "get off the tools"
17:54 - Uncovering the accounting error and facing the debt
18:32 - Closing the company and starting fresh
19:29 - The value of good advisors vs. bad advice
20:41 - Thinking about exit strategy and business coaches
21:40 - "Sell it or keep it as an asset" - his coach's advice
22:38 - Why so many businesses have messy numbers
23:35 - The five people you surround yourself with
24:08 - Undervaluing mastermind groups until recently
24:53 - Feeling stuck despite reading books and listening to podcasts
25:47 - Joining a mastermind group on Rob Moore's advice
26:23 - The power of surrounding yourself with driven people
27:32 - The value of cross-industry mastermind insights
27:55 - Scaling the team to 40+ people
28:18 - The disastrous month he hired nine people too fast
29:43 - Ignoring his own hiring process - and paying for it
30:36 - Hire slow, fire fast, train well
31:12 - Marianne Page and the McDonald's "one right way" system
32:21 - Bringing structure and discipline into family and health
32:57 - How self-development first came into his life
33:38 - Building identity through fitness and structured habits
34:16 - Meeting an inspiring older triathlete mentor
35:31 - Age as no excuse: lessons from his Ironman mentor
35:57 - Comparison, inspiration, and social media
36:34 - Balancing Ironman training with business demands
37:28 - Filling your day with high-value activities
37:43 - Cold water therapy and ice baths
39:03 - Discovering ice baths through rugby recovery
39:53 - Running Wim Hof workshops with Emma
40:24 - Ten years of daily cold showers
41:08 - Doing something you don't want to do each morning
42:08 - The power of surrender and breathwork
43:37 - Finding mental clarity through discomfort
45:11 - Starting the podcast "Working On It"
46:44 - Turning overwhelming DMs into a podcast, on Rob Moore's advice
47:23 - Time management as priority management
49:14 - The 70/20/10 focus framework
49:33 - Falling into mentoring trades businesses
50:16 - Building a "trade club" community with Chris Archer
51:36 - Mentoring in exchange for equity
52:08 - Why it all happened organically, not by design
52:45 - How to connect with Brad
53:00 - Final reflection: what's the question you wish people asked?
53:36 - Outer confidence vs. inner, "quiet" confidence
54:32 - How to build real inner confidence
55:24 - Wanting what you have vs. wanting more
56:17 - Closing thoughts: audit where you're at, apply gratitude
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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston
Connect with Brad on Instagram: @BradStaines10
Check out Brad's podcast "Working On It" on YouTube: https://www.youtube.com/channel/UC8Pm5AHdMuAfVteTXvZ15SA
About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

Originally aired: December 2024
Episode Number: 186
Success isn't about achieving perfect balance. It's about understanding yourself, embracing your strengths, and finding a way to show up for the people who matter most in a way that feels authentic.
In this episode highlight of North Star Conversations with Will Polston, Resilience Coach and mental health advocate Josh Connolly shares some daily habits to help you stay grounded, and why there's no one-size-fits-all approach to living a meaningful life. Explore the importance of aligning your actions with your values, letting go of unrealistic expectations, building resilience through life's challenges, and creating deeper connections with your family by discovering what genuinely works for you.
Listen to the full episode here: 
https://kite.link/joshconnolly