Mick Unplugged

Normal gets normal results. What would happen if you stopped copying your industry and started creating an experience people could not stop talking about?

In this Mick Unplugged re-release, Mick Hunt sits down with Jesse Cole for a practical conversation about building a fans-first business. Jesse shares how joy, memorable moments, and a willingness to try what others will not can change the way customers and employees experience your brand.

The conversation goes beyond the show on the field. Jesse explains how his team looks for customer friction, why values matter most when they cost you something, and how storytelling keeps a growing organization aligned. He recounts a ticket-email mistake and the decision to make it right, even at what he describes as a $6 million cost to the company.

You will also hear why failure can be treated as discovery, how gratitude helps create fans, and why great leaders keep teaching, repeating, and getting their reps in.

If you lead a team, serve customers, or are building something of your own, this conversation will challenge you to stop settling for ordinary.

This is a re-release of an archival conversation. References to team counts, tours, ticket demand, and projects reflect the time of recording.

The big idea

Being different is not the goal by itself. Creating an experience people remember, talk about, and want to share is the goal. Jesse Cole explains how he uses that distinction to lead, generate ideas, and build a fans-first culture.

In this episode

- Jesse's deeper purpose: bringing people together through joy.

- Why copying the normal practices of an industry tends to produce normal results.

- How to identify friction in everyday customer interactions, from invoices to the live experience.

- The "you wouldn't believe" test for a memorable moment.

- Why a company's values need to show up in decisions, not just on the wall.

- Jesse's account of an email mistake and a costly ticket commitment.

- How repeated stories and team recognition reinforce culture.

- Why watching customer behavior can reveal more than asking for opinions.

- The setbacks behind ambitious ideas and the discipline of continuing to improve.

- Gratitude as a daily practice for leaders, employees, and customers.

- Why great leaders teach, repeat, and practice communicating.

Put it into practice

Choose one ordinary interaction in your business. Find the friction. Write down three ways to make the experience more useful, surprising, or memorable. Then thank one person who has helped you build what you have.

Chapters

00:00 Why this conversation is a business masterclass

00:40 Welcome to Mick Unplugged

01:39 Jesse's because: bringing people together with joy

03:38 Bring the energy and make moments matter

04:23 Why normal gets normal results

07:51 Find the friction and create memorable experiences

09:50 Making fans-first values real

10:13 The ticket mistake and the cost of doing right

13:13 Storytelling and a culture that scales

15:26 Reinvention without losing your direction

16:19 Build the best experience and watch your fans

18:53 The setbacks behind the show

21:17 Inspiration, energy, and doing hard things

22:41 Gratitude and creating fans

24:28 Great leaders teach and get their reps in

26:53 Creativity, speaking, and sharing the journey

29:36 Quick questions: yellow tuxes, big moments, and lessons

31:21 The daily creativity routine

31:51 Jesse's message about legacy

33:13 Your because is your superpower

Connect & Discover Jesse Cole:

Instagram: @yellowtuxjesse

LinkedIn: @yellowtuxjesse

Facebook: @jesse.cole.129

TikTok: @yellowtuxjesse

YouTube: @yellowtuxjesse

Website: findyouryellowtux.com

Savannah Bananas: thesavannahbananas.com

Non-Profit: bananasfoster.org

Books: Fans First

Banana Ball

Find Your Yellow Tux

FOLLOW MICK ON:

Spotify: MickUnplugged

Instagram: @mickunplugged

Facebook: @mickunpluggedYouTube: @MickUnpluggedPodcast

LinkedIn: @mickhunt

Website: MickHuntOfficial.com

Website: howtobeagoodleader.com

Website: Leadloudseries.com

Apple: MickUnplugged

#mickunplugged #jessecole #thesavannahbananas #fansfirst #leadership

In this episode of Mick Unplugged, Justin, The Real Food Stalker, sits down with Mick Hunt and unpacks the unglamorous work behind a following that grew without a single negative review. He started Food Stalker in 2010 with nothing but photos and a habit of asking waiters what the next table ordered. He did not eat on camera until 2021, when his kids told him he made food look too good not to. He paid for every meal himself long before a brand ever called.

Mick opens up about his own start, too. When he was still a LinkedIn-only guy two and a half years ago, Justin was the first account he followed on Instagram, and watching Justin be unapologetically himself is what convinced Mick he did not have to perform to show up online.

The conversation runs from microwave burgers to a lost footrace to a sister who brought home teriyaki wings and accidentally created a food critic. But the through line is simple and it applies far past food: you do not have to be the most talented person in the room. You have to be the one who keeps showing up.

IN THIS EPISODE

Why Justin never posts food he does not like

How Food Stalker started in 2010 and became a camera habit in 2021

Why consistency beats talent in every arena

The phone-and-CapCut workflow behind every video

The three thousand dollar camera he never used

How the AJC writing opportunity changed the way he describes food

Why honesty and negativity are not the same thing

The sister whose leftovers built his palate

What brands get wrong when they buy three videos instead of a partner

Why he says he has people, not fans or followers

CHAPTERS

00:00 Introduction

00:55 How Justin got Mick on Instagram

03:10 The Because

03:50 Why he only shows food he likes

05:20 From 2010 photos to eating on camera

06:49 The Unplugged Truth

07:21 Consistency is everything

09:48 Fans, followers, or your people

09:51 The gear: phones, CapCut and one take

13:07 Writing for the AJC

17:40 Hot Takes

17:57 The microwave burger debate

21:42 The race he lost to his nephew

27:02 The Room

27:26 The sister who changed his taste buds

29:55 Vegan mac and cheese

33:03 How Mick Unplugged started

36:48 The Unplugged Five

43:29 What Justin wants the world to know

46:36 Where to follow Justin

48:05 Closing

Connect & Discover Justin Brown:

Instagram: @therealfoodstalker

Facebook: @The-Real-Food-Stalker

TikTok: @therealfoodstalker

YouTube: @therealfoodstalker

LinkedIn: @justintherealfoodstalker

FOLLOW MICK ON:

Spotify: MickUnplugged

Instagram: @mickunplugged

Facebook: @mickunpluggedYouTube: @MickUnpluggedPodcast

LinkedIn: @mickhunt

Website: MickHuntOfficial.com

Website: howtobeagoodleader.com

Website: Leadloudseries.com

Apple: MickUnplugged

What if the problem is not your content, your reach, or the algorithm? What if the real problem is that you are trying to be social instead of becoming unmistakably yourself?
In this Mick Unplugged re-release, Mick Hunt sits down with Gary Vaynerchuk, known worldwide as Gary Vee, for a direct conversation about interest media, authentic personal branding, accountability, gratitude, and the discipline required to build something that lasts.
Gary explains why intent matters more than tactics, why audiences can sense when a creator is only trying to sell, and why the only niche no one else can copy is you. He also shares how staying close to culture helps him see shifts before they become obvious, why blaming other people keeps us stuck, and why winning should make us more compassionate, not more bitter.
This is not a conversation about shortcuts. It is a reminder to get back in the trenches, live within your values, protect your energy, and take responsibility for the life and work you want to build.
Note: This episode contains explicit language.

In this episode, you will learn:
- Why social platforms are increasingly organized around interests instead of existing social connections
- Why genuine intent can matter more than a perfect content strategy
- How staying close to culture helps Gary form original points of view
- Why the only truly defensible personal-brand niche is being fully yourself
- How accountability changes your relationship with money, work, and
opportunity
- Why limiting negative inputs can help you rebuild your energy
- How to respond when people close to you struggle with your success
- Why Gary believes collecting and live social shopping will keep growing

Chapters
00:00 Interest media and the conversation ahead
00:30 Gary Vee joins Mick
02:52 Gary's deeper purpose and the power of gratitude
05:36 Consistency through cultural and political change
08:32 Why intent matters more than the transaction
10:56 Measuring 45 times before cutting once
14:29 The more you become yourself, the more you win
16:19 Personal brand, garage sales, and serving people at every level
18:21 From social media to interest media
23:05 Remote work, entitlement, and changing expectations
27:09 Money choices, humility, and personal accountability
28:56 When you need to move your feet
29:19 Protecting your energy from negative inputs
33:07 Compassion for the people who boo your success
34:46 Gary's vision for VeeFriends and collectibles
38:16 The VeeFriends quiz and closing challenge

Connect & Discover Gary Vee:

Instagram: @garyvee

YouTube: @GaryVee

TikTok: @garyvee

Facebook: @gary

X: @garyvee

LinkedIn: @garyvaynerchuk

Website: garyvaynerchul.com

FOLLOW MICK ON:

Spotify: MickUnplugged

Instagram: @mickunplugged

Facebook: @mickunpluggedYouTube: @MickUnpluggedPodcast

LinkedIn: @mickhunt

Website: MickHuntOfficial.com

Website: howtobeagoodleader.com

Website: Leadloudseries.com

Apple: MickUnplugged

Darryl Strawberry's story is bigger than baseball.

In this deeply personal episode of Mick Unplugged, Darryl opens up about the mother who raised five children alone, the pain of an absent and abusive father, the cost of success without healing, and the freedom he found through forgiveness.

Darryl shares why talent and fame could not repair what was broken inside him. He reflects on addiction, consequences, discipline, ministry, marriage, and the moment he finally forgave his father at his bedside. Mick also shares how Darryl's book, Another Life, helped him process his own relationship with his late father and begin thinking differently about forgiveness and self-forgiveness.

The conversation moves from baseball to faith, but the central lesson is universal: your past does not disqualify your purpose, and the way you start does not have to determine the way you finish.

IN THIS EPISODE

• Why Darryl's mother became the foundation of his resilience

• How proving his father wrong fueled his early ambition

• Why success exposes who you are

• The consequences Darryl could not outrun

• How forgiving his father gave him freedom

• Why Tracy's boundaries helped redirect his life

• The difference between talent, identity, and purpose

• What Another Life reveals about healing and faith

• Why Darryl believes it is not how you start, but how you finish

• The legacy he wants to leave for his children

MICK'S BOOK OFFER

Mick is purchasing 50 copies of Darryl Strawberry's new book, Another Life, for members of the Mick Unplugged community.

To request a copy, message Mick the words "another life" on LinkedIn or Instagram. The offer is limited to the first 50 eligible responses and is available while supplies last.

BOOK

Another Life: Discovering the Healing Power of Purpose on My Long Journey from Player to Preacher

Darryl Strawberry

https://www.simonandschuster.com/books/Another-Life/Darryl-Strawberry/9781637748848

CHAPTERS

00:00 Introduction

02:16 The Because

02:54 Darryl's purpose and the mother who never quit

07:15 Success exposes who you are

10:07 The Unplugged Truth

11:39 Forgiving his father

17:38 Hot Takes

21:11 Discipline, faith, and ministry

24:23 The Room

27:15 Another Life

29:54 Mick's 50-book giveaway

31:34 The Unplugged Five

32:46 The legacy Darryl wants to leave

33:17 Closing

Connect & Discover Darryl:

Instagram: @darrylstrawberry18

Website: darrylstrawberry18.com

Facebook: @therealdarrystrawberry

Threads: @darrylstrawberry18

Book: Another Life: Discovering the Healing Power of Purpose on My Long Journey from Player to Preacher

Strawberry Ministries: @livingrestored

FOLLOW MICK ON:

Spotify: MickUnplugged

Instagram: @mickunplugged

Facebook: @mickunpluggedYouTube: @MickUnpluggedPodcast

LinkedIn: @mickhunt

Website: MickHuntOfficial.com

Website: howtobeagoodleader.com

Website: Leadloudseries.com

Apple: MickUnplugged

#MickUnplugged #Leadership #Podcast #darrylstrawberry

The most powerful move in business is not always saying yes. Sometimes it is knowing when to walk away.

Daymond John joins Mick Hunt for a candid conversation about the decisions that shape a business and a life. The FUBU founder and Shark Tank investor explains why his deeper purpose is “because I should,” how mentors can save us from painful mistakes and why growing too quickly can quietly destroy what an entrepreneur worked to build.

Daymond also opens up about his health journey after cancer and the discipline of making gradual, sustainable change. He shares how he thinks about investing through his “My Money, Homie” framework, why he supports artists without asking for anything in return and how a five-to-seven-person filter helps him decide what belongs on social media.

This episode is a sharp, funny and personal masterclass in protecting your time, choosing the right people and refusing opportunities that no longer respect your value. Daymond’s message is clear: get narrow, go deep and keep the power to walk away.

IN THIS EPISODE

• Why Daymond’s deeper purpose is “because I should”

• How dyslexia, business and cancer shaped his perspective

• Why mentors and mistakes are the two great teachers

• How scaling too fast can weaken a business

• The difference between purpose-driven and return-driven investments

• Why Daymond supports artists without asking for anything back

• The five-to-seven-person filter behind his social media decisions

• Why too many opportunities can become a liability

• How walking away protects your value

• Why a small, trusted inner circle can outperform a massive network

CHAPTERS

00:00 Mentors or mistakes

01:38 Meet Daymond John

03:38 “Because I should”

06:04 What Daymond had to overcome

08:13 Fasting, discipline and gradual change

12:09 Cancer and the decision to study health

16:44 Why mentors matter

20:15 Don’t scale too fast

23:50 “My Money, Homie” and smarter investing

28:47 Supporting artists with no strings attached

33:16 The two-year-old turkey leg debate

35:29 Daymond’s five-to-seven-person filter

39:34 Drowning in opportunity

41:15 The power to walk away

41:30 Quick Five

43:39 Go narrow and deep

43:53 Leadership and what Daymond is building

46:22 Closing

Connect with Daymond John:

Website: daymondjohn.com

Instagram: @thesharkdaymond

LinkedIn: @daymondjohn

YouTube: @TheSharkDaymond

Facebook: @TheSharkDaymond

FOLLOW MICK ON:

Spotify: MickUnplugged

Instagram: @mickunplugged

Facebook: @mickunpluggedYouTube: @MickUnpluggedPodcast

LinkedIn: @mickhunt

Website: MickHuntOfficial.com

Website: howtobeagoodleader.com

Website: Leadloudseries.com

Apple: MickUnplugged

#MickUnplugged #Leadership #Podcast #daymondjohn