The MadTech Podcast

In our very first mailbag special, ExchangeWire’s head of marketing Grainne Reid is joined by CEO Rachel Smith and John Still, head of content, to answer our listeners’ biggest questions about ad tech and media.
The team put on their media planning hats, debating where they would allocate spend across retail & commerce media, CTV, and out-of-home. They also discuss the strengths of independent agencies versus holdcos, and unpack the legal and regulatory battles shaping the industry, from antitrust trials to social media bans.
0:00 Introduction
1:27 Kerry asks: Media planning
14:01 Steve asks: Agencies
26:16 Paul asks: Investigations & policy moves

On today’s MadTech Daily we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and YouTube becoming the UK’s leading living-room screen, according to a study.

Today's MadTech Daily covers Perplexity stopping ads to protect AI trust, Havas posting APAC gains in a ‘transformative’ year, and Nvidia landing a multibillion-dollar deal with Meta.

In today’s MadTech Daily, we cover Starmer targeting youth social media access, Ireland’s DPC probing X over Grok imagery, and Ad Net Zero’s young leaders making new recommendations. We also look at Warner Bros giving Paramount a final bid deadline

In today’s MadTech Daily, we cover ByteDance scaling back its AI video app following a Disney warning, the Alliance of Independent Agencies launching a Middle East chapter with 23 founding members, and new data showing backlash to Six Nations in-game ads.