The MadTech Podcast

• MadTech Daily: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA

  In today’s Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver.

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• MadTech Daily: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU

  In today’s MadTech Daily, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU

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• MadTech Daily:Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions

  In today’s MadTech Daily, we discuss how YouTube may be billing advertisers against violent and pirated content , Google’s hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools.

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• MadTech Daily: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon Emissions

  In today’s MadTech Daily, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship management as a key scaling hurdle.

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• MadTech Daily: Rising ChatGPT Referrals Fail to Match Search Drop; Google Submits New Search Proposal to Avoid EU Antitrust Fine

  In today’s MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google’s new Search proposal to avoid an EU antitrust fine, and the IPA urging the reform of legacy agency pricing structures. 

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