The MadTech Podcast

In today’s Digest, we discuss Stagwell bringing ad inventory curation in-house with a new AI platform, the EU forcing Google to open Android AI and Search to rivals under the Digital Markets Act, and Chinese AI lab Moonshot narrowing the gap with leading US frontier models.

In today’s MadTech Daily, we cover Uber and Delivery Hero joining forces, Stripe and Advent launching a $53bn bid for PayPal, and DoorDash integrating with Shopify.

On this week's MadTech Podcast, ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith join John Still to discuss Netflix’s short-form ambitions, Sky’s purchase of ITV and what went down at ATS Singapore...
Netflix Strikes Short-Form Video Deals with Major Publishers (Straits Times)

Netflix has signed licensing deals with Penske Media, BuzzFeed Studios, Condé Nast, Hearst and People Inc. for short-form video (2–20+ minutes), launching August 3 across the US, Canada, UK, Ireland, Australia and New Zealand. 
They define short-form as 2-20 mins, and this move comes on the back of YouTube overtaking Netflix in daily viewing time and TikTok closing the gap…
ITV Sells Media & Entertainment Arm to Comcast's Sky for £1.6bn (Reuters)

ITV has agreed to sell its broadcast channels and streaming service to Comcast-owned Sky for up to £1.6bn, spinning ITV Studios off separately. 
The combined Sky/ITV entity would command over 70% of UK TV advertising and aims to compete with global streamers, though regulators may force Sky to give up its third-party ad sales business.
ATS Singapore Wrap-Up

We’re back from a successful ATS Singapore - we had over 1000 guests present to discuss the issues, challenges and opportunities for our industry…

In today’s MadTech Daily, we cover publisher ad supply plunging by as much as 40% as AI search erodes web traffic, Spotify testing a conversational AI chatbot for Premium subscribers, and Shein and DeepSeek advancing their IPO plans.

In today’s MadTech Daily, we discuss OpenAI’s ad business targets, Disney considering and ad-supported free tier, and much more…