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ExchangeWire on Amazon's MCP, ChatGPT Advertising, and YouTube Vs. TV Viewing
06/2/2026 | 30 mins.In this episode of The MadTech Podcast, ExchangeWire’s head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes. Â
They look into Amazon Ads' Model Context Protocol, OpenAI's minimum spend for ChatGPT advertising, and Google shutting down an initiative comparing YouTube viewing with traditional TV and streaming.
0:00 Introduction
1:27 Amazon unveils MCP
12:15 OpenAI testing ChatGPT ads
21:39 Google halts Kantar & Barb initiativeMadTech Daily: Google Set to Double AI Spend to $185bn After Strong Earnings; Netflix Reaches 61% of UK Households, Barb; Baidu Unveils its First Dividend
06/2/2026 | 1 mins.In today’s MadTech Daily, we discuss Google set to double AI spending to USD$185bn (£137bn) after strong earnings, Netflix reaching 61% of UK households, according to Barb, and Baidu unveiling its first dividend alongside a USD$5bn (£3.7bn) buyback.MadTech Daily: DOJ Appeals Google Search Monopoly Ruling; WeChat Blocks Tencent AI Chatbot Giveaway; Netflix and Warner Bros Struggle on Merger
05/2/2026 | 1 mins.In today’s MadTech Daily, we cover the DOJ appealing the Google search monopoly ruling, WeChat blocking a Tencent AI chatbot giveaway, and Netflix and Warner Bros struggling over a potential merger.MadTech Daily: Amazon Opens Ad Stack to AI Agents; Uber Returns to Asia via Macau; Publicis Groupe Ends 2025 on a High
04/2/2026 | 1 mins.In today’s Digest, we look at Amazon opening its ad stack to AI agents, Uber returning to Asia via Macau, and Publicis Groupe ending 2025 on a high.MadTech Daily: OpenAI Sets $200,000 Spend for ChatGPT Ads; Alibaba’s Qwen Heats Up for Spring Festival; Could UK Fully Shift to Internet TV in 2030s?
03/2/2026 | 1 mins.In today’s MadTech Daily, we cover OpenAI setting a $200,000 minimum spend for ChatGPT advertising, Alibaba’s Qwen heating up the AI app race, and Sky research suggesting the UK could fully shift to internet TV in the 2030s.
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About The MadTech Podcast
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
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