Elle Sera

00:00:00 Welcome Emily Thornton, influencer industry advocate
 00:02:12 12 years in marketing at Boots
 00:03:54 Colour theory and the psychology of shiny packaging
 00:05:43 Why Elle-Sera's packaging is gold
 00:07:36 Standout marketing: We Are Regular and brilliant paid ads
 00:09:18 The Bear Grylls: The Island story
 00:09:51 How brand and creator partnerships work
 00:11:28 Finding creators: data tools vs scrolling
 00:12:54 Briefs, UGC and letting creators create
 00:13:54 What creators ask brands
 00:15:30 Agents who never ask about safety or efficacy
 00:17:37 Celebrity customers who were never paid
 00:19:22 The doctor who wouldn't budge on a brief
 00:20:48 Why negotiations knock creators' confidence
 00:22:24 Relationships, rates and the bigger opportunity
 00:24:05 Working alongside talent agents
 00:25:54 How big creator deals get done
 00:26:59 Engagement, audience fit and the data that matters
 00:29:16 The Clean with Bee campaign
 00:31:42 Real people vs celebrities
 00:34:50 KPIs and building brand awareness
 00:37:26 Starting from zero as a creator
 00:40:05 Emily's ambitions after leaving Boots
 00:44:38 Celebrities who need better PR advice
 00:48:08 Top 3 tips for brands working with creators
 00:49:26 Top 3 tips for creators
 00:51:56 Should you pay creators who already talk about you?
 00:52:51 When competitors buy up your advocates
 00:54:56 Why going viral isn't the goal
 00:57:12 Vaseline, Liz Earle and resurfacing OG creators
 00:58:29 Turning down paid endorsements
 00:59:22 First podcast and public speaking nerves
Watch the podcast on:

▶︎ YouTube

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. 

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them. 

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram...

Chapters:
00:00:00 Introduction
00:01:00 What causes hair loss?
00:01:49 Why a proper consultation comes before a transplant
00:04:00 Can you recover from a hair transplant that didn't last?
00:06:16 How finasteride works and its side effects
00:09:34 Does hair loss medication affect fertility?
00:11:01 Minoxidil tablets versus topical
00:11:54 Bald heads, hairy backs and using beard hair
00:14:44 Why hair matters so much to men
00:16:45 How eyebrow transplants work
00:19:49 Forehead lowering or a hairline transplant?
00:21:41 Young women and cosmetic surgery
00:25:19 How social media targets young girls
00:26:28 Hair supplements and fake before and after photos
00:29:49 Do red light helmets and derma rollers work?
00:33:25 Alopecia areata and UV light treatment
00:35:43 What PRP and exosome treatments can and can't do
00:38:57 Choosing an honest specialist
00:45:28 Robotic hair transplants explained
00:48:57 Menopause, ageing and quality of life
00:52:13 A healthy hair routine
00:54:39 How often should you wash your hair?
00:55:48 Do rosemary and castor oils help?
00:58:01 Choosing the right shampoo
01:01:14 Why credibility matters
01:03:42 How much does a hair transplant cost?
Watch the podcast on:

▶︎ YouTube

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. 

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them. 

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram...

Chapters
0:00 Intro to Hattie & Bay's Kitchen
2:00 Corporate life, redundancy and a stint on Hollyoaks
4:18 Taking on Bay's Kitchen after Bay Burdett
5:51 Hattie's own IBS, dieting and burnout
10:48 What a low FODMAP diet actually involves
14:20 Waitrose, the rebrand and the free-from aisle
21:05 Founder or refounder?
24:14 Ambitions, dietitians and finding the community
31:16 Triggers, ultra-processed food and learning about gluten
40:36 Crohn's, SIBO and the fight for shelf space
43:59 Eating out, alcohol and social life with IBS
50:41 Personal brand, imposter syndrome and showing up
56:12 Juggling a business, a toddler and a team
Watch the podcast on:

▶︎ YouTube

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. 

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them. 

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram...

Chapters
0:00 Intro to Hannah & HA Designs
0:52 What it really looks like behind a perfect life
4:19 Selfridges, Topshop and retail that wasn't worth it
6:26 The reel where Hannah hit rock bottom
8:59 Mentors, and running a business on your own
11:08 Football, family and whose career came first
13:40 Big job titles and why no one knows more than the founder
15:00 The COVID boom, the slump and making people redundant
19:56 Phone cases to pyjamas, and gifting the Kardashians
22:58 In-house or 3PL, and staying close to the operation
26:01 The pivot into events and a second company
29:53 Copycats, The Apprentice and letting it go
31:28 What competitors can't copy: the founder
40:28 Mum of four, no maternity leave and the founder tax
46:44 Ego, reputation and going public with it
50:18 The vision now: less growth, more life
55:09 Getting fleeced by a recruitment agency
1:01:34 PR retainers that deliver nothing
1:06:33 Writing a CV, and future-proofing yourself
1:08:28 Only founders understand founders
Watch the podcast on:

▶︎ YouTube

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. 

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them. 

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram...

Chapters:
0:00 Welcome Kyle Harris, founder of Ride Studio
2:48 Weights, blueprints and keeping every class consistent
4:25 From the army to opening Ride in Leeds
7:04 Scaling to Manchester, then Liverpool
9:07 Studio sizes, bike counts and why Ultimate Performance shut down
13:27 Kyle's ten years in the army
15:52 HYROX: the biggest shift in fitness right now
18:28 Training for an Ironman
24:01 Family life with Rory and Harley Mae
26:23 Charlotte's move into network marketing
30:50 What's next: expanding Ride beyond Liverpool
33:40 Why fitness studios are becoming the new nightclubs
38:54 Wearables, sleep tracking and fixing his sleep
41:49 Kyle's day-to-day running three studios
46:28 Investors, angels and the road to a VC exit
52:53 Kyle's stack: sleep, creatine and staying consistent
Watch the podcast on:

▶︎ YouTube

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. 

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them. 

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram...