Elle Sera

00:00:00 Welcome Melissa Levison of Totally Influenced Style
 00:00:51 From Harvey Nichols to a local boutique
 00:02:06 How Totally Influenced got its name
 00:03:11 The first post and the 1,000 follower goal
 00:04:34 Shoe flings, transitions and learning to edit
 00:05:52 Starting as a hobby
 00:08:35 Hitting 100,000 and signing with management
 00:10:43 353,000 followers and the M&S reel
 00:11:53 M&S, Selfridges and the state of the high street
 00:13:35 How John Lewis could win over menopausal women
 00:15:37 Why Zara works and only showing what you'd wear
 00:16:27 How hauls and commission links work
 00:18:18 Paid partnerships and dream brands
 00:20:21 Classic, wearable style
 00:22:32 Good hair, a good bag and confidence
 00:23:22 Pressure on appearance at 50
 00:27:33 Trolls and why women are the harshest critics
 00:30:55 Tattle Life and the dark side of Instagram
 00:32:13 Creator friends who get it
 00:33:13 When engagement drops
 00:34:36 Showing reality vs performative content
 00:37:48 Forgetting to film and life before phones
 00:39:56 Attention spans and the need for a hook
 00:40:53 Why a 3 minute ad was the best performer
 00:41:53 Why older audiences don't click links
 00:43:54 Being open about a lower facelift
 00:47:47 Filler, Sculptra and Softwave
 00:49:34 A creator's working week
 00:50:54 What happens to all the clothes
 00:52:49 Duplicate buys, high-low and cost per wear
 00:55:12 Coat addiction and wardrobe woes
 00:56:58 Starting at 45 and finding a gap in the market
 00:59:50 Brands finally targeting women over 45
 01:01:19 Pulling menopause marketing out of the shadows
 01:02:48 Working with Elle-Sera and the science behind the collagen
 01:04:19 Thriving in your 50s
 01:05:30 Purpose, pride and earning her own money
 01:06:38 Night owls and never switching off
 01:07:43 Tuning out the doubters
 01:10:03 5,000 followers in a day
 01:11:01 Sharing her story for the first time
 01:11:49 Manifesting M&S, half a million and the Maldives
Watch the podcast on:

▶︎ YouTube

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. 

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them. 

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram...

Chapters:

0:00 Why Elissa doesn't trust supplement claims
2:58 Working with the Prof and his lab
5:17 Why Elle-Sera made a vitamin D spray
7:06 Liposomal D3 and K2, with or without food
9:56 Testing flavours and choosing vanilla
11:03 Designing a bottle shaped by feminine curves
13:41 Months spent on the spray head
18:06 Why the collagen doesn't come in sachets
20:29 A headline-driven book on vitamin D
21:51 Who the vitamin D studies left out
23:39 UK sunlight and time spent outdoors
24:53 Normal range vs optimal levels
26:33 Vitamin D in pregnancy at St George's
27:36 Is vitamin D really a hormone?
28:41 Soft gels, preservatives and glycerin
32:56 Why K2, and the official health claims
37:37 The magnesium heart attack scare
39:47 Testing your levels, and D2 vs D3
42:00 Why so many couples are struggling to conceive
43:40 GLP-1s, testosterone and fertility
49:00 Libido, desire and joy scores
54:15 Flipping your focus
56:50 Phones and being present with your kids
58:22 The seven-year cycle joy exercise
59:54 Donors, couples and what makes a parent
1:06:46 Younger couples and sperm health
1:09:22 Taking too many supplements
1:11:24 GLP-1 support supplements
1:17:00 Dealing with trolls
1:21:35 Why vitamin patches don't work
1:24:13 Turning down brand deals
1:27:08 AI doctors and stolen clips
1:29:42 Celebrity doctors and confusion
Watch the podcast on:

▶︎ YouTube

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. 

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them. 

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram...

Chapters:
0:00 Welcome and introducing Jan
0:33 What Hot Flash is about
1:56 How much of Geri is Jan?
5:04 Handing your script to other people
10:00 Writing a book vs writing a script
12:01 Basing characters on real people
15:50 Stephen King and Jan's horror novel
18:51 Where audiences laughed at the screenings
19:58 "Bridget Jones meets the menopause"
22:32 From IT project manager to film producer
26:06 Making a feature film in under a year
26:38 Eliot Kennedy and 14 original songs
28:55 Raising the money with no public funding
33:00 Where an $800,000 budget goes
35:26 Meet the cast
37:56 Why Geri's son is a trans character
41:17 The next film, Christmas Hideaway
43:21 Telling stories for the over-40s
47:37 When you can watch Hot Flash
48:37 Seeing an idea through
54:29 Learning to produce on the job
56:30 Speeding up after 50
59:41 The people who back you
1:02:23 Thanks and goodbye
Watch the podcast on:

▶︎ YouTube

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. 

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them. 

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram...

00:00:00 Welcome Emily Thornton, influencer industry advocate
 00:02:12 12 years in marketing at Boots
 00:03:54 Colour theory and the psychology of shiny packaging
 00:05:43 Why Elle-Sera's packaging is gold
 00:07:36 Standout marketing: We Are Regular and brilliant paid ads
 00:09:18 The Bear Grylls: The Island story
 00:09:51 How brand and creator partnerships work
 00:11:28 Finding creators: data tools vs scrolling
 00:12:54 Briefs, UGC and letting creators create
 00:13:54 What creators ask brands
 00:15:30 Agents who never ask about safety or efficacy
 00:17:37 Celebrity customers who were never paid
 00:19:22 The doctor who wouldn't budge on a brief
 00:20:48 Why negotiations knock creators' confidence
 00:22:24 Relationships, rates and the bigger opportunity
 00:24:05 Working alongside talent agents
 00:25:54 How big creator deals get done
 00:26:59 Engagement, audience fit and the data that matters
 00:29:16 The Clean with Bee campaign
 00:31:42 Real people vs celebrities
 00:34:50 KPIs and building brand awareness
 00:37:26 Starting from zero as a creator
 00:40:05 Emily's ambitions after leaving Boots
 00:44:38 Celebrities who need better PR advice
 00:48:08 Top 3 tips for brands working with creators
 00:49:26 Top 3 tips for creators
 00:51:56 Should you pay creators who already talk about you?
 00:52:51 When competitors buy up your advocates
 00:54:56 Why going viral isn't the goal
 00:57:12 Vaseline, Liz Earle and resurfacing OG creators
 00:58:29 Turning down paid endorsements
 00:59:22 First podcast and public speaking nerves
Watch the podcast on:

▶︎ YouTube

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. 

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them. 

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram...

Chapters:
00:00:00 Introduction
00:01:00 What causes hair loss?
00:01:49 Why a proper consultation comes before a transplant
00:04:00 Can you recover from a hair transplant that didn't last?
00:06:16 How finasteride works and its side effects
00:09:34 Does hair loss medication affect fertility?
00:11:01 Minoxidil tablets versus topical
00:11:54 Bald heads, hairy backs and using beard hair
00:14:44 Why hair matters so much to men
00:16:45 How eyebrow transplants work
00:19:49 Forehead lowering or a hairline transplant?
00:21:41 Young women and cosmetic surgery
00:25:19 How social media targets young girls
00:26:28 Hair supplements and fake before and after photos
00:29:49 Do red light helmets and derma rollers work?
00:33:25 Alopecia areata and UV light treatment
00:35:43 What PRP and exosome treatments can and can't do
00:38:57 Choosing an honest specialist
00:45:28 Robotic hair transplants explained
00:48:57 Menopause, ageing and quality of life
00:52:13 A healthy hair routine
00:54:39 How often should you wash your hair?
00:55:48 Do rosemary and castor oils help?
00:58:01 Choosing the right shampoo
01:01:14 Why credibility matters
01:03:42 How much does a hair transplant cost?
Watch the podcast on:

▶︎ YouTube

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera:

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. 

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them. 

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram...