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Sliced Bread

Podcast Sliced Bread
BBC Radio 4
Sliced Bread is the series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really...

Available Episodes

5 of 150
  • Home Allergy Tests
    Can home tests tell you if you have an allergy or a food intolerance?We're back with a new batch of investigations and kicking off this series is one of our most popular requests: home allergy tests. The companies that make them claim they can help you work out if you have an allergy or intolerance to certain foods. The idea is the information can help you decide what to eliminate from your diet. But do they work? Greg is joined by consultant allergist Professor Adam Fox to do a deep-dive and separate out the science fact from the marketing fiction.As ever this series we're looking for YOUR suggestions. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at [email protected] OR send a voice note to our WhatsApp number, 07543 306807PRODUCERS: SIMON HOBAN AND GREG FOOT RESEARCHER: PHIL SANSOM
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  • Dough - Watches
    What is keeping the traditional watch industry ticking over?The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.In this episode on traditional watches, they hear from expert guests including:-Mike France - a co-founder of the British watchmaking company, Christoper Ward -Fflur Roberts - Head of Luxury Goods at the data analytics company, Euromonitor International -Laura McCreddie-Doak - a freelance watch journalist who has written for publications including Wired, GQ & The TimesThey trade opinions on traditional watches 'game-changing' innovations and their most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what the wristwatch might be like in the decades to come.Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds
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  • Dough - Lawn Mowers
    Could the next generation of lawn mowers create any image you like on your lawn?The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.In this episode on lawn mowers, they hear from expert guests including: -Yvette Henshall-Bell - President of the European Business Unit at the lawn mower manufacturer, Husqvarna -Craig Hoare - Sales and Marketing Manager for the lawn mower manufacturers Hayter and its parent company Toro -Nick Darking - General Manager of the British Agricultural and Garden Machinery AssociationThey trade opinions on the lawn mower's 'game-changing' innovations and its most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what cutting the grass might be like in the decades to come.Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds
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  • Dough - Bicycles
    How can the bicycle industry recover from sales that plummeted after the pandemic?The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.In this episode on bicycles Sam and Tom hear from expert guests including:- Nikki Hawyes - the chief executive officer of Whyte Bikes - Andy Smallwood - the chief executive officer at Pashley Cycles - Simon Irons - the Data and Insights Director at the Bicycle AssociationThey explain how the boom in sales during the Covid-19 pandemic bottomed out, creating huge turmoil from which the industry is still trying to recover.They trade opinions on the bicycle's 'game-changing' innovations and come up with some classic suggestions for 'pointless' innovations too, before Tom draws on his expertise as a futurist to imagine what bicycles could be like in the decades to come.Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds
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  • Dough - Washing Machines
    Could washing machines soon be cleaning our clothes without using any water?The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.In this episode on washing machines, they hear from expert guests including:- Teresa Arbuckle - Regional Managing Director for the UK and Ireland at the washing machine manufacturer, Beko Europe - John Elliott MBE - the founder and chairman of Ebac which make washing machines in County Durham - Paul Hide - chief executive of the Association of Manufacturers of Domestic AppliancesThey trade opinions on the washing machine's 'game-changing' innovations and its most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what doing the laundry might be like in the decades to come.Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds
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About Sliced Bread

Sliced Bread is the series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out.Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS?Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his findings back to the listener so they can decide if it’s worth spending their hard earned money on.New episodes of Sliced Bread are released weekly on Thursdays wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else. If you have a suggestion for a product to investigate, you can email the team on [email protected] or send a WhatsApp voice note via the number 07543 306807.Sliced Bread is produced by BBC Audio North for BBC Radio 4 and BBC Sounds.
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