Have you ever had an idea that you knew had only a 1% chance of working... and you chased it anyway?This episode is that story. 🎥✨What started as a spontaneous mention on a podcast turned into a one-minute pitch, a full-blown vlog, a custom merch drop, and a mission to prove that ideas only matter if you execute on them.In this behind-the-scenes solo episode, I walk you through:The messy middle of building something new—and not knowing how it’ll turn outWhy I created a 60-second video pitch for My First Million (and how I planned every frame)How I chose a business to feature, crafted a story, and built a strategic hookThe mindset shift from perfection to experimentationThe logistical dance of vlogging, storytelling, and honoring someone else’s businessWhy your million-dollar idea isn’t just the idea—it’s what you do with itAnd yes… I even printed a custom sweater as part of the pitch. 🎁👕This is one part content strategy, one part personal reinvention, and 100% proof that even if your idea doesn’t “work”—it can still move you forward.I hope this inspires you to chase your idea too. Because if it matters to you, it's worth doing.Click >>PLAY<< to hear all of this and:[00:01] A Duffy boat, a divine idea, and a nudge from JD[00:04] The inspiration from the My First Million podcast[00:07] Creating a one-minute video for a 1-in-a-million chance[00:10] The storytelling dilemma: who is this video really for?[00:13] Nailing the voice of the story: execution over documentation[00:16] Behind the scenes: choosing the business, logistics, and filming[00:19] Why I created a custom sweater and a surprise landing page[00:22] What makes this project meaningful—beyond the outcome[00:25] Final reflections: what “just send it” really means to me[00:27] The finished pitch: telling Mary’s story in 60 secondsListen to Related Episodes:How To Increase Your Sales by Uncovering Your Dream Client’s Needs and DesiresHow to Prepare, Create, and Deliver Your PitchHow to Successfully Expand Your Business Into New MarketsRelevant Links Mentioned:My First Million Episode 677The landing page I sent to Shaan: https://jasminestar.com/myfirstmillion📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧For full show notes, visit jasminestar.com/podcast/episode542You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
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23:49
How to Thrive in a Post-AI Economy with Amy Sangster
In a world racing toward AI, real human connection is your superpower. 🔥 I chat with Amy Sangster, CEO of Member Up, about building profitable communities, launching memberships, and future-proofing your brand. Ready to grow with impact and heart? Visit JasmineStar.com/memberup to get started.Click >>PLAY<< to hear all of this and:[01:22] Why every entrepreneur must adapt to a post-AI world—now.[03:23] The biggest shift Amy sees coming—and how she’s preparing for it.[12:45] What AI can’t replace: the power of YOU and your community.[20:18] Amy’s framework for launching a profitable community in 30 days.[35:12] Why connection beats conversion when building long-term business success.[47:10] Acting like a $100M community leader (even before the revenue shows up).[48:32] Get Amy’s 200 business ideas + training at memberup.com/200 and /training.Listen to Related Episodes:The Business of Creativity: Finding Ways To Help Your Community Win with Peter LobanovSophisticated Marketing: Creating Content That Builds Community with Chris DoConnect With Amy Sangster:Amy started her career working at a bank in Australia, while also creating YouTube content sharing her life and teaching simple personal finance strategies. Her videos reached over 100 million views, empowering more than 80,000 students to take control of their finances. Today, she is the CEO and Co-Founder of MemberUp.com, a community software platform that helps creators build and monetize thriving communities around topics they love.Instagram: @amysangster53Free Business Ideas: memberup.com/200Free Community Training: memberup.com/training📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧Click >>PLAY<< to listen now!For full show notes, visit jasminestar.com/podcast/episode541You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
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51:02
The Harsh Truth About Content, Burnout, and Staying in the Game
I’m opening the doors soon to my 7-figure mastermind. Find out more and join the waitlist here so you’re first to know when applications open: https://JasmineStar.com/mastermind <<Let’s talk about the F-word… and no, not that one. I’m talking about Feast, Famine, Funnels, and Fatigue (okay, maybe that’s four F-words 😅).In this solo episode, I’m bringing you into a raw, unfiltered conversation I had inside my mastermind for 7-figure founders. This isn’t a polished keynote. This is scrappy, honest truth-telling about why content is still king, why marketing is exhausting (and that’s normal), and what it really takes to stay relevant in a market that moves faster than ever.We’re diving into:Why content is your business moat and your growth multiplierHow the marketing game changes daily (and how to keep up)What it means to lead a team without abdicating responsibilityThe burnout that happens when you expect your team to be as hungry as you areThe behind-the-scenes of working with a corporate CMO trying to “think like a startup”A crazy story of an $18M marketing budget slashed to $3M and what they did nextWhy the best-performing ad had nothing to do with fancy production (spoiler: it was men's underwear and Canva)If you’ve ever felt tired, unsure, or tempted to “set it and forget it” with your content or funnels… this episode is the wake-up call you didn’t know you needed.It’s gritty, it’s real, and it’s straight from the trenches of conversations I’m having with powerhouse entrepreneurs every single day.Let’s get our hands dirty, let’s create the content inventory, and let’s stay at the table—because marketing doesn’t slow down, and neither should we.Click >>PLAY<< to hear all of this and:[00:01] Why content is the moat of your business—and your fast track to growth [00:58] Raw insights from a mastermind with 7-figure founders: why evergreen funnels aren’t enough [02:24] Why marketing feels exhausting: the buffet is always moving [03:30] Hard truths: You haven’t earned the right to abdicate your marketing responsibility [04:39] What a corporate CMO learned after an $18M budget got slashed: Think like a startup [05:39] The Canva ad that beat every fancy reel: why scrappy wins [06:45] Reassessing your funnel? Start here, not at the topFor full show notes, visit jasminestar.com/podcast/episode540
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11:13
Finding Your Dream COO and Defining Success for Their Role
Ever feel like your business is outgrowing you?Like you’re stuck in the daily grind, managing everyone and everything, and somehow still have no time to think big?Been there. 🙋🏻♀️In this episode, I’m pulling back the curtain on how I hired my right hand: our Chief Operating Officer (COO)—and what that decision has meant for scaling our business beyond 7 figures.It all started with a simple question Jade (now our COO) asked me:“What would make you fire me?”😳 Cue the mic drop.And in that moment, I realized… if I couldn’t answer that, I wasn’t leading with clarity.So we’re diving deep into:How I knew it was time to hire an integratorWhat role I hired for before calling her “COO” (hint: humility check)The Harvard Business Review article that changed the way I viewed operational leadershipThe one KPI I gave her (yes, one)—and why it works like magicThe real reason I trust her to lead even when I’m not lookingHow we define success together, not just in numbers but in executionWhether you’re a 7-figure founder looking to scale to 8, or you're dreaming of finding someone to help carry the load of building a big business with heart—this episode is your guide to making that vision a reality.Spoiler alert: It’s less about resumes and more about trust, alignment, and execution.Grab your notebook—you’ll want to jot this down.Click >>PLAY<< to hear all of this and:[00:02] How the question “What would make you fire me?” sparked a leadership reflection[00:08] When I knew I needed a COO—and the chaos that led me there[00:13] The Harvard Business Review insight that changed how I hire[00:21] The unusual path I used to test and promote our COO[00:31] Why I only gave her one KPI—and how it works better than a spreadsheet[00:38] What my COO does that I could never do myself[00:44] Questions you should ask yourself before hiring your right hand[00:54] What would make you fire your COO? Define it—before you need toListen to Related Episodes:How to Create Team Systems and Operations That Simplify Scaling and GrowthHow to Find and Hire the Perfect COO or Operations SpecialistEavesdrop on a Private Call with Me and My Business Mentor>>Harvard Business Review Article Mentioned<<📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧Click >>PLAY<< to listen now!For full show notes, visit jasminestar.com/podcast/episode539
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19:25
Why High Achievers Burn Out (and How to Fix It)
I didn’t know how stuck I was… until I sat down with Dr. Natasha Jordan.In this powerful conversation, I share one of the most transformative leadership journeys I’ve ever experienced—and how Dr. Natasha, an executive coach for 7- and 8-figure entrepreneurs, helped guide me through it.We talk about:The assessment that rocked my leadership identityEmotional triggers sabotaging my growthChildhood coping becoming business habitsThe convo with Gary Vee that hit differentWhy “strong and self-reliant” can keep you stuckHow to redefine what it means to lead powerfullyThis isn’t just a business episode—it’s a permission slip to rise into the next version of you.Click >>PLAY<< to hear all of this and:[00:01] The assessment that exposed everything I’d been hiding as a leader[06:00] My emotional triggers and how they showed up in business[10:45] Uncovering the "if-then" agreements I didn’t know I made[14:15] My true breakthrough: realizing it wasn’t my mom—it was my lack of trust[18:20] How this inner shift impacted my call with Gary Vee[22:00] How to identify your needs as a leader and where they came from[29:30] Surprising patterns from 7-figure female founders: strong + self-reliant[33:00] Why asking for help is the next level of leadership[38:00] You can’t keep running on fumes. Here’s why the work matters[43:00] How Dr. Natasha’s background in marketing + psychology creates lasting transformationListen to Related Episodes:Big Business Growth: Strategy Marketing with Seth Godin (a.k.a. Willy Wonka)How to Get Ahead of 99% of Business Owners10 Ways To Avoid Getting Stuck in BusinessConnect With Dr. Natasha Jordan:Dr. Natasha Jordan is an executive coach and industrial-organizational psychologist who helps 7- and 8-figure entrepreneurs do the unseen work to have visible impact. She blends psychology, leadership, and business strategy to help founders lead with clarity, self-trust, and power. She’s worked with the Sasha Group (a VaynerMedia company), and she created a free 5-day leadership challenge for entrepreneurs ready to start their transformation.🔗 Website: www.drnatashaj.com📲 IG: @drnatasha.phd💼 LinkedIn: Dr. Natasha Jordan📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode538You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.
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