66 episodes
- Whether you're feeling trapped by the niche that you have created for yourself or feeling like you're a multi-passionate person who doesn't want to be put inside of a box, this week's episode is for you. We cover:
Should you niche down?
Should you not niche down?
How to get the algorithm seeing more of your content and posting the stuff you love - In today's episode, I take you behind the scenes on my client Becky's astronomical growth in the past two months, whilst having two small children at home and running her business too.
Becky hasn't relied on lots of different complicated content methods. Instead, she's relied on using B-roll from her phone and photographs on her phone to overlay text because life is busy. It's for sure an episode that you don't want to miss! - Content wobbles happen to all of us. We can find ourselves overthinking our content, doubting what we're posting and feel trapped by our own content ideas.
In today's episode, I walk you through exactly what to do to get yourself out of a content wobble. The one thing you can do to start positioning your Instagram content for better reach
20/08/2026 | 11 mins.In a world where everyone is trying to tell you what to post online for better reach, in today's episode I talk about the one metric that you can pay attention to and how to start positioning your content so that humans relate with it and you start growing an engaged community.
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About This Social Cottage
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.
Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it.
Whether you’re:
Just getting started with posting and feeling overwhelmed,
Already creating content but it’s taking forever, or
Craving a sustainable way to sell your expert offers daily...
This podcast is your space.
You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results.
We're talking:
Fast + sustainable content creation
Selling your offer daily without sounding salesy
Building authority when you’re short on time
Getting your Instagram working while you are offline
Balancing business and real life.
Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for you
New episodes every Thursday!
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