This Social Cottage

In March this year I set out with a mission to secure more brand partnerships and in today's episode i share with you what I did with my content and my communications to secure that deal.

Content wobbles happen to all of us. We can find ourselves overthinking our content, doubting what we're posting and feel trapped by our own content ideas.
In today's episode, I walk you through exactly what to do to get yourself out of a content wobble.

In a world where everyone is trying to tell you what to post online for better reach, in today's episode I talk about the one metric that you can pay attention to and how to start positioning your content so that humans relate with it and you start growing an engaged community.

Chantal has grown from 3,000 followers to 40,000 followers.
Her handle is @becomingthismama
In today's episode, she talks about how she has managed to use prompts to find her voice and her unique positioning, and how being willing to show up unafraid on the internet has resulted in an incredible community and thriving business.

Are you feeling like your reach and engagement have dipped over the summer? That's really normal this season, but there are things you can do to give it a little helping shove.
Instagram is in its mega personal recommendation era, and the mistake most of us make is thinking people care that we say things "as a doctor" or "as an expert." They don't. What actually gets reach is marrying that personal recommendation energy with what your audience is actually asking for.

In this episode:
Instagram's shift into its personal recommendation phase, and the mistake most people make trying to use it
A real example of why personal recommendation content stops the scroll
Prompt to steal: "A lot of people ask how I'm able to ___. Here's what I tell them."
Another prompt to steal: "Five things you won't find me recommending to [this type of person/situation]."
Breaking down a national park carousel that pulled 36,000 likes, 26,000 shares, and 15,000 new followers from one post, and exactly why it worked

Pause the episode, use the prompts, and then come tell me you did it over on Instagram!