Velvet Rope Playbook

• They Don’t Need Another Friend — They Need a Trusted Expert

  In this episode of The Velvet Rope Playbook, we’re cutting through one of the biggest misconceptions in selling to the affluent:That it’s about being likable.That charm closes the deal.That if you’re friendly enough, they’ll pick you.Wrong.Affluent clients don’t need another friend.They need someone who can quietly walk into a high-stakes moment and say:“I’ve got this.”At the top of the market, wealthy clients are looking for:Clarity, not charismaConfidence, not people-pleasingA trusted expert—not a lunch buddyIn this episode, you’ll learn:Why likability is overrated in elite salesHow to shift from being personable… to being powerfulWhat “trusted advisor energy” looks and sounds like in real conversationsHow to project calm authority—especially when millions are at stakeWhy protecting their time, image, and privacy is more valuable than bonding over shared hobbies🎁 Want to learn how to attract wealthy clients by positioning yourself as the one they trust—not just the one they like?Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com#TrustedAdvisor #AffluentMarketing #LuxuryClients#VelvetRopePlaybook #EliteClientAttraction #HighEndSales#AuthorityPositioning #StatusSelling #SellingToTheWealthy#ExpertOverFriend #QuietConfidence #LuxuryBranding

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• The Secret Society Sales Pitch

  In today’s episode, we dive deep into the psychology of exclusivity and how the most successful businesses sell more than just a product or service—they sell the feeling of belonging to an elite, unadvertised club. Olivia, Vincent, Miranda, and Ethan break down the strategies behind making your offer feel like a rare, must-have opportunity.What You’ll Learn in This Episode:✔️ Why exclusivity works – How the allure of a secret, members-only experience drives demand.✔️ The mystery factor – How to position your offer so clients discover it rather than feeling sold to.✔️ The language of luxury – Why phrases like “by invitation only” or “limited access” make people want in.✔️ Crafting the treasure hunt – How to design your marketing so it feels like a hidden opportunity rather than a sales pitch.Be sure to visit the https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to catch up on all my episodes and claim a free copy of my Amazon #1 best selling book- The Affluent Marketing Blueprint Thanks again for listening. This is Mark Satterfield-I’ll be back with you soon with another chapter in the Velvet Rope Playbook…Bye for now

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• Story-Based Pricing—How to Charge More and Get It

  In this episode of The Velvet Rope Playbook, we dive into the power of story-based pricing—how shifting the narrativearound your offer can instantly elevate your rates and attract premium clients.Meet Jennifer—a business coach who was delivering seven-figure results for her clients while charging just $5,000 for her coaching package. That’s solid money, but for the level of transformation she was delivering, she was seriously undercharging. Then Jennifer made one small but powerful shift: she changed the stories she told about her work. She didn’t add more calls, change her framework, or do anything drastic—she simply reframed the way she communicated her value. The result? She doubled her rates to $10,000 overnight—and her best clients didn’t even hesitate to pay it.This episode breaks down exactly how Jennifer made that shift—and how you can use story-based pricing to elevate your rates, close bigger deals, and attract higher-quality clients.💡 What You’ll Learn in This Episode:✅ Why your pricing problem might actually be a story problem✅ How to craft a powerful narrative that positions your offer as high-value✅ The psychology behind why affluent clients are more than happy to pay premium rates—when the story matches the value✅ How to identify and communicate the transformational outcomes of your work✅ Simple tweaks to your messaging that can double (or triple) your pricing overnight🔥 Key Takeaway:You don’t need to add more value to charge more—you need to communicate the value you’re already delivering through better storytelling.🚀 Want to master the art of story-based pricing and unlock premium rates?If you’re ready to stop undercharging and start attracting high-paying clients who happily pay your worth, you need to check out the Velvet Rope Storytelling Masterclass. This masterclass dives deeper into the exact storytelling frameworks that high-level professionals use to position their services as must-have, premium offers. You’ll learn how to craft a compelling narrative, communicate transformational value, and confidently charge more—without adding extra work.👉 Join the Velvet Rope Storytelling Masterclass today and discover how to elevate your pricing and close bigger deals with ease.➡️ Click here to enroll now#StoryBasedPricing #ChargeWhatYoureWorth #PremiumPricing #HighTicketSales #StorytellingStrategy #BusinessGrowth #AttractHighPayingClients #RaiseYourRates #LuxuryMarketing #ClientPsychology #ValueCommunication #SalesStrategy

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• The Kid from Nowhere Who Cracked the Luxury Market

  Ever walk into a room full of wealthy, powerful people… and feel like you’re one wrong move from getting kicked to the curb?That feeling? It’s real. And it holds a lot of smart professionals back from playing at the highest level.Today’s story is about Johnny “Numbers” Caruso—a guy with no fancy connections, no elite pedigree, and nothing but hustle… who still managed to crack the luxury market wide open. Not by faking status—but by learning how to play the game on his own terms.🎯 In this episode:How to sell to the affluent when you don’t come from moneyThe mindset shift that makes wealthy clients lean inWhy belonging isn’t about background—it’s about how you show up📘 Want the blueprint for attracting high-net-worth clients—without chasing, discounting, or faking your way in?Get your free copy of The Affluent Marketing Blueprint at👉 GetWealthyClients.com🎯 Keywords / Hashtags:#AffluentClients #LuxurySales #TrustedAdvisor #HighNetWorthClients #AuthorityBranding #VelvetRopePlaybook #GetWealthyClients #EliteClientAttraction #SalesConfidence #StatusSelling #LuxuryBusiness #OvercomingImposterSyndrome

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• The Stealth Sell: Get the Rich to Want What You’re Offering

  How Jimmy ‘Velvet Suit’ Valentine Taught Me the Secret to Selling to the RichThe first rule of selling to the ultra-wealthy? Don’t get caught selling. The affluent are hypersensitive to hard pitches and overt marketing—they can sniff out desperation like sharks smell blood in the water. If your strategy is too obvious, you’ve already lost.In today’s episode, I take you behind the scenes of selling to the 1% with a story about one of my most unforgettable clients: Jimmy “Velvet Suit” Valentine. Picture this: a serial entrepreneur with a flair for the dramatic, striding into rooms in bespoke velvet blazers that shimmered like a Technicolor dream. Jimmy was the king of big ideas, some brilliant, others…well, let’s just say luxury dog spas weren’t his finest moment.What Jimmy lacked in restraint, he made up for in confidence—and he gave me a front-row seat to the real way the rich make decisions. Spoiler alert: it’s all about subtlety, influence, and making them feel like the idea was theirs all along.In This Episode, You’ll Discover:Why the ultra-wealthy hate obvious sales pitches.How to plant an idea so seamlessly, they’ll think it’s their own.The biggest mistakes salespeople make when targeting affluent clients.How Jimmy’s velvet-suited confidence both inspired and taught me what NOT to do.If you’ve ever wondered how to crack the code on selling to the elite—or just want to hear about Jimmy’s colorful escapades—you won’t want to miss this one.Click play and find out how to sell without selling!

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