Velvet Rope Playbook

Affluent clients don’t buy products or services—they buy how those offerings make them feel. In this episode, we delve into the art of selling a vision, inspired by the approach of Marlowe “Mirage” Morgan, a consultant whose pitch is as captivating as the skyline from the Shard in London.
Marlowe’s unique ability to sell belief rather than features or benefits led half the room at her private event to sign up for her services—without ever discussing price. Learn how to craft a vision that resonates with your audience, connects on an emotional level, and positions your offering as the key to their success and legacy.
What You’ll Learn in This Episode:
Why selling a vision is essential when working with affluent clients.
How Marlowe Morgan uses emotion and belief to inspire action.
The power of positioning your service as a gateway to prestige, dominance, and legacy.
Practical steps to shift from selling features to selling a transformative vision.

Key Takeaways:
Emotion Drives Decisions: Affluent clients make purchasing decisions based on how an offering aligns with their aspirations and values.
Sell the Outcome, Not the Process: Focus on the results and transformation your product or service delivers, not the details of how it works.
Craft a Compelling Narrative: Build a story around your offering that evokes belief and desire.
Position Yourself as a Catalyst: Present your service as the key to achieving your client’s grand vision for the future.

Action Steps:
Identify the emotional and aspirational drivers of your target affluent clients.
Refine your messaging to focus on the transformation and outcomes you offer.
Practice crafting narratives that position your product or service as a key element in achieving your clients’ goals.
Evaluate your sales process. Are you selling belief, or are you stuck on features?

It was a rainy Thursday evening at The Jade Room, a hidden speakeasy where crystal decanters outnumbered the patrons. If you weren’t handed a Baccarat tumbler within five minutes of stepping in, you didn’t belong there.
In this episode, we step into an intimate conversation between four industry insiders, where the real game isn’t about wealth—it’s about the psychology of price. Olivia “Keys” Dubois, a real estate virtuoso known for selling properties that never officially hit the market, shares a simple but powerful story: how a twenty percent premium on a penthouse wasn’t a negotiation hurdle but a selling point.
Through this story, we break down why affluent buyers don’t just pay for luxury—they pay for the meaning behind the price tag. You’ll learn how pricing can be a tool of influence, why perception trumps affordability, and how the most successful service providers position themselves as the only choice for high-net-worth clients.
What You’ll Learn in This Episode:
✔️ The hidden psychology behind high-ticket pricing
✔️ Why “Because it’s worth it” is sometimes the only justification you need
✔️ How exclusivity creates demand and eliminates resistance
✔️ The strategic role of price in reinforcing status and desirability
Thanks for listening to The Velvet Rope Podcast!
Be sure to visit the http://VelvetRopePodcast.com to catch up on all my episodes and claim a free copy of my Amazon #1 best selling book- The Affluent Marketing Blueprint

Thanks again for listening. This is Mark Satterfield-I’ll be back with you soon with another chapter in the Velvet Rope Playbook…Bye for now

Alright, let’s talk about storytelling. Not the bedtime kind. Not the kind where you relive your high school glory days that no one cares about. I’m talking about the kind of storytelling that makes affluent clients see you as the only logical choice.
If you want to attract high-net-worth clients, you can’t just sell a product or service. That’s what amateurs do. You sell a narrative. The right story makes them feel something—and that feeling is what makes them buy.
In this episode, I break down three powerful storytelling strategies that work like magic when marketing to the affluent:
✅ The Status Story – How to position yourself as the only choice
✅ The Social Proof Story – How to leverage wealthy clients to attract more
✅ The Inside Access Story – Why rich people want what they can’t have
If you want to create a brand that commands premium clients, storytelling isn’t optional—it’s essential. Tune in and learn how to craft the kind of stories that get the wealthy saying, “I need to work with you.”
Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint
#LuxuryMarketing #AffluentClients #VelvetRopePlaybook

If you’re in the game of selling to the affluent, you’ve probably noticed something—these clients don’t rush. They don’t impulse-buy mansions, multi-million-dollar portfolios, or high-ticket consulting. Instead, they take their time, do their homework, and test you long before they trust you.
And that’s where most professionals blow it. They expect quick wins, fast closes, and immediate decisions. But here’s the hard truth: the high-net-worth world doesn’t operate on your timeline. It operates on theirs.
🔥 In This Episode, You’ll Learn:
✅ Why wealthy clients delay decisions—and how to work with their pace, not against it
✅ The biggest mistake professionals make when selling to the affluent (and how to avoid it)
✅ How to position yourself as the obvious choice so when they’re ready, they choose you
✅ Tactical strategies for staying top of mind without being pushy
If you’re serious about attracting high-net-worth clients, mastering patience and positioning is non-negotiable. This episode will show you how to do it right.
Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint

What keeps so many professionals stuck in the same cycle—serving the same clients at the same price points, year after year? It’s not skill. It’s not even a lack of opportunity. It’s fear. Specifically, the fear of alienating existing clients if they shift their business upmarket.
Today, I’m sharing the story of Maxie "Measure Twice" Maloney, a talented tailor who had all the skills but none of the confidence to raise his prices—until a high-rolling tycoon showed him the real cost of playing small.
If you’ve ever hesitated to upgrade your business because you’re afraid of leaving your current clients behind, this episode is for you.
🔑 What You’ll Learn in This Episode:
✅ The hidden fear that keeps professionals stuck at the same price points
✅ How Maxie’s reluctance to go upmarket nearly cost him everything
✅ The moment he realized playing small was a losing game
✅ Why your ideal clients aren’t worried about price—they’re looking for value
Here's some additional food for thought
You ever wonder why some people always seem to get the high-end clients?
It’s not because they’re better than you.
It’s because people trust them instantly.
That’s influence. And without it, you’re stuck trying to “prove yourself” to every client who walks through the door. You’re negotiating, explaining, justifying… instead of just being the obvious choice.
Here’s the fix: learn how to build influence.
When you do, the whole game changes. Clients will trust you faster, say yes easier, and pay more—without hesitation.
Here’s how to make it happen:
👉 Build Influence That Attracts Wealthy Clients
Mark
#VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands#ClientExperience #HighTouchBusiness #SalesStrategies