The Fisher Formula: How to Build Authority at Scale Without Begging for Business
If you’ve ever opened Forbes, Barron’s, or even your inbox, you’ve seen the name.Ken Fisher.Tall. Bearded. Direct.Founder of Fisher Investments, one of the largest independent money managers in the world.And more than that?One of the most unapologetically visible marketers in the financial world.This is a man who spent decades writing columns, buying ad space, sending mailers, and yes—even putting his face on the back of airline magazines.You’d think that would turn off wealthy clients.But instead?He grew his firm to over $200 billion in assets under management.So what does that teach us?That you don’t have to whisper to win the wealthy.Sometimes, you just need to own your lane—and market like hell.If you want to attract high-net-worth clients your way—without cold calling, awkward coffee chats, or desperate outreach—go to GetWealthyClients.com.You’ll find bestselling books, training systems, and client acquisition frameworks used by top-tier advisors, consultants, and experts who work with the affluent.Now—let’s break down the Fisher playbook.#kenfisher
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The Ari Emanuel Effect: Influence, Velocity, and the Art of Becoming Unignorable
There are people who run businesses.There are people who represent stars.And then—there’s Ari Emanuel.You might not know every company he owns.You might not follow every deal.But if you're anywhere near money, media, fashion, sports, entertainment—or power?You've felt his presence.He’s the co-founder of Endeavor, the talent and media conglomerate behind UFC, IMG, WME, and now TKO Group. But to insiders, he’s something rarer:The one man who can get a Hollywood studio, a Saudi investor, and an A-list celebrity on the same call—and have them all say yes.He’s been called brilliant, volatile, manipulative, genius.But here’s the part that matters for you:Ari Emanuel doesn’t sell. He commands.And whether you're a consultant, a financial advisor, or a professional service provider who wants to work with the wealthy, the Ari Emanuel playbook offers a masterclass in visibility, authority, and becoming the person powerful people call when the stakes are high.By the way, if you're building your own authority—if you're ready to stop playing small and attract real clients with real money—go to GetWealthyClients.com.That’s where I keep all the frameworks, books, and private strategies used by high-level consultants and advisors who work with the elite.No gimmicks. No fluff. Just results.Let’s talk about what makes Ari’s model so effective—and how you can use the same strategies to close deals, build networks, and position yourself as essential.#ariemanuel
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Educated Privilege: Lessons from Private Tutors Who Serve the 1%
There’s a tutor in Manhattan who only meets clients at The Plaza.Not in the lobby.In a suite—with a tea tray set out, a view of the park, and an assistant who handles introductions.He’s not a professor.He’s not a test-prep guy.He doesn’t advertise.But if you’re in certain circles on the Upper East Side, he’s the first call you make the moment your child misses a mark.His name?Edgar Morland.He’s not just a tutor.He’s a strategic intellectual concierge.And the price?$3,000 per session.Yes, session.This isn’t just about getting into the Ivy League.It’s about maintaining family legacy.It’s about polishing the brand of the next generation.Edgar doesn’t sell grades.He sells cultural currency.Which is exactly what you should be doing, if you want to sell high-fee services to high-net-worth clients.If you want to learn how to position your offer like Edgar does—quietly, powerfully, and with the authority of someone who doesn’t need the client—go to GetWealthyClients.com.You’ll find my bestselling books, private training vaults, and frameworks that help consultants, advisors, and luxury service providers attract the affluent—without begging, discounting, or cold outreach.Now let’s get back to what makes tutors like Edgar such powerful case studies.
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The Princeton Principle: How Elite Institutions Create Demand Without Selling
There’s a kid from Greenwich who’s been training for this since age 10.Tutors. Mandarin lessons. Volunteer work in Africa.A résumé longer than most executives.His parents don’t say it out loud, but it’s understood:“This is about Princeton.”And every year, across Park Avenue apartments, London townhouses, and gated compounds in Singapore, the same quiet hope unfolds:Will he get in?What’s fascinating isn’t just the prestige.It’s that Princeton doesn’t sell itself.It doesn’t recruit with discounts.It doesn’t run ads.It doesn’t host “limited time” webinars to drum up urgency.In fact?It’s absurdly hard to access.You don’t even get to apply until they give you permission to submit a full packet.And that’s the point.Princeton is one of the most powerful branding machines in the world—because it uses exclusivity, selectivity, and mystique to drive demand.And if you want to attract high-net-worth clients, you’d do well to learn from it.If you want to build your business like Princeton—respected, in-demand, and immune to competition—go to GetWealthyClients.com.You’ll get access to my bestselling books and systems designed to help you position yourself like a category of one. No begging. No chasing. Just authority, scarcity, and pull.Let’s break down what Princeton does so well—and what it teaches us about selling to the affluent.
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The Hidden Bridge: Leveraging Your Network (Even If It’s Not Full of Millionaires)
He wasn’t the client.He wasn’t the investor.He wasn’t even in the room for the meeting.He was the quiet connection.The afterthought.The “Oh—you should talk to…” that changed everything.That’s how it works in the world of the wealthy.The deal rarely comes from the obvious source.It doesn’t come from your ad.It doesn’t come from your website.It comes through someone who knows someone—who trusts you enough to pass your name into a world you don’t yet have access to.And if your name feels right in that world?The door opens.Because in elite circles, your next big opportunity doesn’t come from reaching farther.It comes from activating what’s already around you—and positioning yourself to move upstream.Even if your current network isn’t full of wealth…It’s full of bridges.Your job is to become the person worth referring across them.If you want to sell to the affluent but don’t come from wealth yourself, don’t worry. Velvet Rope StorySelling is the shortcut.It’s built to help you build trust, status, and momentum—even if you’re not “in the club” yet.Go to GetWealthyClients.com and grab your copy.
Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.
Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."