Veterinary Innovation Podcast

This week, Shawn Wilkie and Dr. Ivan Zak chat with Heather Moore, Founder and CEO of PetCentric Health, about the affordability crisis in veterinary medicine and why pet parents want a better way to pay than loans and payment plans.  Drawing from her background in human healthcare finance, Heather shares how embedding flexible spending funds through petFSA® empowers clients to cover both preventive services and unexpected sick visits on day one.
You will learn how modern subscription models help clinics combat declining visit frequency, improve treatment compliance, and eliminate the awkward friction of end-of-visit payment shock. The discussion highlights practical strategies for building sustainable recurring revenue, retaining clients, and integrating financial conversations seamlessly into the patient care journey.
Learn more about PetCentric Health.
Heather Moore recommends "The Calamity Club: A Novel" by Kathryn Stockett for an inspiring and energizing look at how collective determination can overcome steep odds.

This week, Shawn Wilkie and Dr. Ivan Zak sit down with Dr. Kate Elden, Chief Medical Officer at Dutch Vet, to discuss how telehealth is tackling the access-to-care crisis in veterinary medicine. Dr. Elden breaks down how Dutch's $11-a-month subscription model provides pet parents with unlimited virtual vet consults while giving DVMs flexible, non-production-based work opportunities supported by AI-driven EMR tools.
She shares how virtual care bridges the gap for the estimated 52% of pets not receiving regular veterinary attention and advocates for trusting DVM clinical judgment across virtual platforms. This conversation offers valuable insights for veterinary professionals interested in the future of telehealth and sustainable career flexibility.
Learn more about Dutch.
Dr. Elden recommends "The Comfort Crisis: Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self" by Michael Easter for embracing healthy discomfort, and "Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect" by Will Guidara for bringing surprise and delight into daily interactions.

This week, Shawn Wilkie and Dr. Ivan Zak chat with Jeremy Halperin from MeasureVet about how veterinary practices and groups can turn scattered, fragmented data into timely, actionable business decisions.
Jeremy shares how MeasureVet creates a clean, normalized data layer across PIMS, HR, finance, and scheduling systems, giving leadership the insights they need to support their teams and optimize operations. He highlights the importance of having at least yesterday's data to solve core challenges like labor productivity and burnout before they compound. You'll also learn how query-based AI sitting on clean data can deliver reliable, 100% repeatable answers to transform practice management.
Learn more about MeasureVet.
Jeremy Halperin recommends following Palantir's AI developments and the market movements in watch P/E.

This week, Shawn Wilkie and Dr. Ivan Zak sit down with Dr. Brad Waffa, a small animal and exotics veterinarian and co-founder of Truss Vet - Veterinary Urgent Care, to discuss the growing need to define urgent care in veterinary medicine. Dr. Waffa explains how Truss Vet fills the gap between overburdened general practices and high-cost emergency hospitals by providing true intermediate care.
He shares how Truss Vet's unique operational model helps protect veterinary team members from burnout while delivering exceptional patient experiences. The discussion also touches on how practices can navigate changing market pressures, build strong referral relationships with local GPs, and continuously innovate to support both clinicians and pet owners.
Learn more about Truss Vet - Veterinary Urgent Care.
Dr. Brad Waffa recommends "The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company" by Robert Iger. He also mentions currently re-reading "The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers" by Ben Horowitz.

This week, we speak with Anthony Gatti, co-founder and CEO of PetPax Co., about how their proprietary SupplaMelts® are fixing one of pet wellness's biggest bottlenecks: administration compliance. Anthony explains how these thin wafers sit above the gum line to deliver microencapsulated active ingredients directly through the oral mucosa, bypassing stomach acid and taking effect within minutes.
He discusses how pairing effective formulations with simple, mess-free delivery formats helps pet owners stick to daily preventative routines. From calming anxious pets to maintaining daily oral hygiene, this episode highlights how PetPax Co. is bridging the gap between clinical intent and actual home compliance.
Learn more about PetPax Co.
Discover more about SupplaMelts®.
Anthony Gatti recommends the insights shared in Yo-Yo Ma On Sharing Joy & Finding Connection Through Music regarding shifting mindset from "proving" to "sharing".